I\u2019ve been re-reading Stan Lee’s (the guy who created Spiderman, The Hulk, Avengers, etc) book:<\/p>\n
\u201cExcelsior!\u201d<\/p>\n
You can learn a lot about marketing, branding, positioning, copywriting, messing with your competition’s heads (like he did to DC Comics for years), and creativity reading this book.<\/p>\n
Example?<\/p>\n
He talks about how he saved soldiers from syphilis when he was in the army.<\/p>\n
Here\u2019s how:<\/p>\n
\u201cI must have sketched countless complex, meaningful, persuasive, intellectual ideas for an anti-VD poster, but nothing seemed right. Then, when I least expected it, inspiration hit me. The simplest idea of all. I merely drew a little cartoon version of a happy-looking GI walking into a pro station, with the little green light above the door, wearing a proud expression on his face and a dialogue balloon over his head that read, \u201cVD? Not me!\u201d Well, they must have printed a zillion of those posters and displayed the all over Europe.\u201d<\/strong><\/p><\/blockquote>\n
So much copywriting wisdom in that.<\/p>\n
Especially if you get bogged down with overwhelm for ideas, copy, etc.<\/p>\n
Speaking of simple:<\/p>\n
One of the things I teach in my monthly \u201cEmail Players\u201d newsletter is simplicity. Everything I do revolves around the concept. I don\u2019t do complicated because it doesn\u2019t work nearly as well as simple.<\/p>\n
This goes for email, sales copy, content, video, podcasts, and anything else.<\/p>\n
More info here:<\/p>\n