{"id":12730,"date":"2018-02-08T08:41:11","date_gmt":"2018-02-08T16:41:11","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12730"},"modified":"2018-02-08T08:41:11","modified_gmt":"2018-02-08T16:41:11","slug":"why-be-yourself-is-awful-advice","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-be-yourself-is-awful-advice\/","title":{"rendered":"Why &#8220;BE YOURSELF!&#8221; Is Awful Advice"},"content":{"rendered":"<p>A few weeks ago, I came across a Tweet from a guy named \u201cIllimitable\u201d that was invaluable to anyone in direct marketing or business.<\/p>\n<p>What did he say that was so all-fired important?<\/p>\n<p>Two things:<\/p>\n<p style=\"padding-left: 30px;\">1. The advice \u201cbe yourself!\u201d is awful advice for people who haven\u2019t developed themselves<\/p>\n<p style=\"padding-left: 30px;\">2. Those of us who have developed ourselves don\u2019t need to be told to be ourselves<\/p>\n<p>And you know what?<\/p>\n<p>This is one of the best reasons I\u2019ve seen for doing daily communication with your audience. I don\u2019t care if it\u2019s with daily email, daily video, a daily podcast, daily social media\u2019ing, daily blogging, or whatever poison you choose.<\/p>\n<p>The more you communicate, the more you develop yourself.<\/p>\n<p>And, you do it in multiple ways:<\/p>\n<p>Your \u201cvoice.\u201d<\/p>\n<p>Your personality.<\/p>\n<p>Your thoughts about your market and niche.<\/p>\n<p>Your tone.<\/p>\n<p>Your opinions.<\/p>\n<p>Your points of view.<\/p>\n<p>Your unique philosophy about your industry, etc.<\/p>\n<p>And the list goes on.<\/p>\n<p>Obviously, I\u2019m biased towards daily emails for this.<\/p>\n<p>Especially if making sales is the the plum your after picking, Laddie-buck.<\/p>\n<p>Anyway, to learn how to write emails people look forward to reading and, most importantly, buying from, check out my \u201cEmail Players\u201d newsletter. It\u2019s 16-pages of wall-to-wall content each month that, if you apply it and don\u2019t let it collect dust like a bible on a coffee table, can not only make you significantly more sales in a very short period of time, but will automatically develop you in all the ways above.<\/p>\n<p>Here\u2019s the link to read more about it:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, I came across a Tweet from a guy named \u201cIllimitable\u201d that was invaluable to anyone in direct marketing or business. What did he say that was so all-fired important? Two things: 1. The advice \u201cbe yourself!\u201d is awful advice for people who haven\u2019t developed themselves 2. Those of us who have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-12730","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A few weeks ago, I came across a Tweet from a guy named \u201cIllimitable\u201d that was invaluable to anyone in direct marketing or business. What did he say that was so all-fired important? Two things: 1. The advice \u201cbe yourself!\u201d is awful advice for people who haven\u2019t developed themselves 2. 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