Long-time customer Morten (last name withheld by request) sends me the most Romantic Valentine’s Day present I could ask for — a live, wriggling example of how good-will emails break bank accounts:<\/p>\n
\u2026when I worked for the b*tch who copied your freebie as a bonus chapter for a book she (still) sells…<\/strong><\/p>\n
…she had me do a good will autoresponder of like 12 refurbished (but old) emails, and said I couldn\u2019t put a sales link in the first 5-6 emails, because good will.<\/strong><\/p>\n
Result?<\/strong><\/p>\n
Hardly any sales from any of the autoresponder emails at all, not even the onces with sales link.<\/strong><\/p>\n
Shortly after that she created an autoresponder course in which she bragged\/lied about how her own autoresponder sold like crazy.<\/strong><\/p>\n
And I was like…<\/strong><\/p>\n
What?<\/strong><\/p>\n
Why?<\/strong><\/p>\n
Why not just put a sales link in from day 1 and see the difference?<\/strong><\/p>\n
But she was in a hurry, so she just lied.<\/strong><\/p>\n
Now people are copying her stupid system, not knowing why it doesn\u2019t work for them.<\/strong><\/p>\n
Bullshitters gonna bull<\/strong><\/p>\n
Thanks again for teaching me the real thang.<\/strong><\/p><\/blockquote>\n
Just goes to show:<\/p>\n
Crime doesn\u2019t pay.<\/p>\n
And, neither does following a criminal\u2019s (i.e. people who plagiarize) marketing.<\/p>\n
In fact, his email is proof-positive that:<\/p>\n
Stealing content is will hurt your bottom line. Swiping emails (how do you \u201cswipe\u201d a personality?) will hurt your bottom line. And, yes, sending good-will emails will hurt ye olde bottom line. I know, I know\u2026 [insert name of your favorite guru] told you to do this from a seminar stage or whatever.<\/p>\n
But, the proof is always in the doing.<\/p>\n
Anyway, I’ll leave with this:<\/p>\n
In my \u201cEmail Players\u201d newsletter I don\u2019t teach good will emails.<\/p>\n
But, I do teach how to write emails that generate good will while selling.<\/p>\n
And, this is especially true for the March issue.<\/p>\n
Subscribe here, while you still can:<\/p>\n