Even fire-breathing heathens can use this email trick to make more shekels<\/p>\n
Last year I found myself on a Michael Heiser kick.<\/p>\n
If you don\u2019t know who he is, that\u2019s not all that surprising. Basically he\u2019s one of my favorite Biblical scholars, and the Academic Editor for Logos Bible Software. Anyway, I read a few of his books and listened to a bunch of his teachings and, something he said applies so perfectly to direct response copywriting, email, etc that, if I wanted to be a drama king, I\u2019d say it\u2019s almost downright supernatural.<\/p>\n
But, since there are a bunch of heathen reading this, I won\u2019t go there.<\/p>\n
(You are so welcome!)<\/p>\n
But, where I will go, is to something he said about the Bible that, when you consciously apply it to your emails and other copywriting, you should see a fat increase in ye olde pot o\u2019 gold. (In fact, when I thought about it, this one thing has been responsible for more email sales than anything I\u2019ve ever done.)<\/p>\n
What I am talking about is, quite simply, Bible prophecy.<\/p>\n
And, specifically, something he said about the nature of it.<\/p>\n
Now, I don\u2019t have any hard numbers.<\/p>\n
But, I will hazard a guess that billions of dollars have been generated collectively selling Bible prophecy-related books, audios, videos, seminars, to churches that love talking about it, and even using it to predict certain investments. Not to mention all the tithing that goes towards churches that focus on prophecy. And, one of the main reasons (if not the main reason) so much dough has been thrown at these things is not only human nature wanting to know the future\u2026 but because, as Mr. Heiser said, Biblical prophecy is:<\/p>\n
\u201cAmbiguous by design\u201d<\/strong><\/p>\n What he meant by that is this:<\/p>\n Bible prophecy was purposely left vague and ambiguous.<\/p>\n Despite everyone supposedly knowing what each prophetic passage means (get 10 people reading a single sentence of a prophecy in Daniel or Revelation, and you\u2019ll get 10 different versions of \u201cTHE TRUTH!\u201d and a link to the site of their favorite Bible teacher from them), nobody really does for sure.<\/p>\n And, it\u2019s written that way on purpose.<\/p>\n Okay, so what does this have to do with your emails and copy?<\/p>\n And, how can this little ditty enrich you with more shekels?<\/p>\n That, my fine feathered little leprechaun is in the March \u201cEmail Players\u201d issue. And before you even ask\u2026 this secret has nothing to do with making predictions (which is another powerful marketing concept, for another day).<\/p>\n This is something completely different.<\/p>\n Something I don\u2019t think people really understand or use properly.<\/p>\n But you will.<\/p>\n That is, if you are subscribed before the deadline and do exactly as I command in the next issue to tap into something used by the highest-earning sales letters, emails, and other marketing in history.<\/p>\n She goes to the printer shortly.<\/p>\n Subscribe her in time, while you still can:<\/p>\n