\u201cEmail Players\u201d subscriber Christine Hanson sees first hand the power of never rewarding bad behavior:<\/p>\n
Got my first EP as you know from below. I wanted to take action.<\/strong><\/p>\n
One dance parent out of line (bad sportsmanship) and another from a month ago threatened to quit because I discontinued a perk from 6 MOS AGO.<\/strong><\/p>\n
And I\u2019m all pumped up from EP newsletter.<\/strong><\/p>\n
I re-write the competition team policies and turn up the volume and basically go Dance Nazi 2.0 on them to address some of their recent crappy parent behavior.<\/strong><\/p>\n
\u201csend\u201d (secretly I\u2019m a little terrified but decide to train my brain)<\/strong><\/p>\n
The results\u2026<\/strong><\/p>\n
* The mom with bad sportsmanship signed the policies and found two emails to respond to (for no reason) with \u201cthank you!!\u201d<\/strong><\/p>\n
* The mom who threatened to quit called me twice to get reassured that I \u201cwasn\u2019t mad at her.\u201d I told her I was old and gonna call it as I see it and want it. And I said, I can do what the public schools can\u2019t to stop parent crap. She laughed and said if she\u2019d sent the same letter to parents as I had, she\u2019d have been fired.<\/strong><\/p>\n
* A mom who just yesterday was late with a payment and we made her pay a late fee wrote a glowing email praising our services.<\/strong><\/p>\n
* A gossipy momma-drama drummed up two pointless emails just to be sugary sweet.<\/strong><\/p>\n
So appreciate, Ben.<\/strong><\/p>\n
I\u2019m sending you virtual hugs.<\/strong><\/p><\/blockquote>\n
Then, she sends an update keeping me in the loop on further success:<\/p>\n
a. After Feb EP (my first as you know) I created for prospective clients this hardcore \u201cyou have to tell me why you want to be at my dance studio\u201d and we don\u2019t take just anyone and then in Ben style I call out the troll-entitled behavior of some newbie behaviors that I\u2019m now screening against. Got an inquiry about class. Sent my new policy with \u201canswer these questions\u201d and why do you want to be at my prestigious studio? The mother LOVED it, answered everything and begged to get accepted. You, sir, are a gift from above (at least for me). I told my staff to send it out from now on.<\/strong><\/p>\n
b. Following your podcast advice, I responded to the Dr Steve opening with a sample copywriting email and he\u2019s asked to talk to me. Do you want to see what I wrote?<\/strong><\/p>\n
That\u2019s my fangirl for the day.<\/p>\n
There’s a lot of lessons packed in her testimonials anyone can use.<\/p><\/blockquote>\n
(I hope you caught them all…)<\/p>\n
Anyway, your milage may vary.<\/p>\n
But, it can be a bit hair raising following my unruly ways.<\/p>\n
And, in many cases, once people get over the initial resistance, and do it, and see the results, they not only don\u2019t mind it, but learn to welcome it \u2014 because it often means more sales for ye olde piggy bank.<\/p>\n
All right enough of this.<\/p>\n
The March \u201cEmail Players\u201d issue goes to the printer soon.<\/p>\n
To get in before the deadline, go here:<\/p>\n