Let\u2019s rap about politics\u2026<\/p>\n
One of the most amusing things ever to happen in my lifetime was the election of Donald Trump. Even now, a year after his election, his enemies still have no idea why he won other than assuming his voter base is dumb or whatever, despite Trump having the mass media, the entire political establishment, and even his own party against him.<\/p>\n
Now, for the record:<\/p>\n
I did not vote for him.<\/p>\n
(I wrote in my pick.)<\/p>\n
But, I have learned I have to preface anything that is positive about the guy with that fact for those who get insanely emotional just reading about him, and would thus miss the Valuable lessons he freely gives away each day. It\u2019s not unlike when I wrote a few years back in an Email Players issue about the smart things Obama did with his emails to get elected.<\/p>\n
It completely irked some of his haters.<\/p>\n
And, thus, they missed Valuable lessons.<\/p>\n
Fact is, Trump teaches high-level persuasion lessons everyday for people intellectually honest enough to turn off their emotions about him, and look at it objectively.<\/p>\n
Anyway, back at the Capitol:<\/p>\n
One reason Trump won, and Hillary lost, and why I predict anyone who runs against Trump will lose in 2020 (barring him being found in bed with a farm animal or a similar scandal) is, because he does something hardly anyone in marketing either knows how to do or doesn\u2019t have the nut sac to do.<\/p>\n
Something any marketer can do to:<\/p>\n
Now, some more things to think about:<\/p>\n
1. What I am talking about is completely unbecoming a president (or a professional business person if done the way Trump does it)<\/p>\n
2. It works anyway<\/p>\n
3. It won\u2019t hurt your reputation or credibility at all with your best buyers \u2014 just the opposite<\/p>\n
4. When you see what it is, if you still doubt it works, just remember how many of your Facebook friends declared Trump \u201cfinished!\u201d when running for President. He was supposedly \u201cdone for!\u201d only to emerge the winner practically every week. He got away with (and continues to get away with) all kinds of things that would bury less-experienced negotiators and businessmen than him.<\/p>\n
More:<\/p>\n
This trick Trump uses can be applied to emails, sales copy, politics, anything where you want to win in the arena of ideas and gaining more customers. It can also be done in a way that is less abrasive than what Trump does, if you want. (Yes, even a mousey marketer who is scared of controversy can do it.) In fact, even hardcore liberals and democrats can use it (and a few of the more savvy ones when it comes to persuasion do, just not nearly as effectively as the Donald.)<\/p>\n
Anyway, if you want to learn this trick, it\u2019s in the March \u201cEmail Players\u201d issue.<\/p>\n
It\u2019s something I do practically every week.<\/p>\n
(And, since seeing Trump do it, I do it more often than ever, and sales have never been higher as a result \u2014 and I show 4 real life examples, from 4 different niches, to show you how simple it is.)<\/p>\n
It\u2019s something you can do, too.<\/p>\n
But, only if you are subscribed before tomorrow’s looming deadline.<\/p>\n
Here\u2019s where to grab the next issue by the ads:<\/p>\n