{"id":12820,"date":"2018-03-27T18:58:47","date_gmt":"2018-03-28T01:58:47","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12820"},"modified":"2018-03-27T18:58:47","modified_gmt":"2018-03-28T01:58:47","slug":"5-ways-to-make-your-emails-compulsively-readable","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/5-ways-to-make-your-emails-compulsively-readable\/","title":{"rendered":"5 Ways To Make Your Emails Compulsively Readable"},"content":{"rendered":"<p>Last month, a bloke named Blas Vegas Carrasco wrote on Facebook in front of God and everyone some tips he learned from studying just my free emails that anyone reading this can learn to apply:<\/p>\n<ul>\n<li><strong>He\u2019s upfront and honest without being rude<\/strong><\/li>\n<li><strong>He\u2019s a creative writer and I get the feeling he doesn\u2019t do much to edit his copy. Seems more like a flow from his Jedi mind stream of consciousness.<\/strong><\/li>\n<li><strong>His copy is very personal, conversational, and often times humorous. You won\u2019t get lame boring sales \u201cpitchy\u201d stuff from him.<\/strong><\/li>\n<li><strong>He\u2019s polarizing without actually coming out and saying, \u201cHey, my stuff isn\u2019t for, so-and-so, so don&#8217;t bother if you suck.\u201d The polarization and circle of influence he has created happened naturally through the way he writes.<\/strong><\/li>\n<li><strong>He also writes fiction novels which is cool and tells me that he understands storytelling.<\/strong><\/li>\n<\/ul>\n<p>Who am I to argue with such a wise assessment?<\/p>\n<p>(Although re: point 4 &#8212; I do tell opportunity-minded buyers to not buy, waste of their pesos.)<\/p>\n<p>The ironic part:<\/p>\n<p>While the above attributes are all helpful and learnable\u2026 you don\u2019t even need them all to make lots of sales with your emails. A lot of it is psychological, and following proven principles such as the ones I talk about in the \u201cEmail Players Playbook\u201d and monthly \u201cEmail Players\u201d newsletter.<\/p>\n<p>If you follow those principles, the above happen naturally.<\/p>\n<p>Anyway, the April issue goes to the printer soon.<\/p>\n<p>To get in on this action while you still can, go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, a bloke named Blas Vegas Carrasco wrote on Facebook in front of God and everyone some tips he learned from studying just my free emails that anyone reading this can learn to apply: He\u2019s upfront and honest without being rude He\u2019s a creative writer and I get the feeling he doesn\u2019t do much [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12820"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12820\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}