{"id":12865,"date":"2018-04-18T07:55:13","date_gmt":"2018-04-18T14:55:13","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12865"},"modified":"2018-04-18T07:55:13","modified_gmt":"2018-04-18T14:55:13","slug":"why-i-dont-cotton-to-quitters","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-i-dont-cotton-to-quitters\/","title":{"rendered":"Why I Don&#8217;t Cotton To Quitters"},"content":{"rendered":"<p>The answer is always no:<\/p>\n<blockquote><p><strong>&#8220;Is there a way to order just one copy of just this month&#8217;s email players newsletter?&#8221;<\/strong><\/p><\/blockquote>\n<p>This is like asking:<\/p>\n<blockquote><p><strong>&#8220;Is there a way I can get in shape exercising in your gym for just one month?&#8221;<\/strong><\/p>\n<p><strong>&#8220;Is there a way I can benefit from taking your fish oil capsules for just one month?&#8221;<\/strong><\/p>\n<p><strong>&#8220;Is there a way I can be protected by purchasing your insurance for just one month?&#8221;<\/strong><\/p><\/blockquote>\n<p>As much as I&#8217;d profit from taking all these opportunity-minded peoples&#8217; money, it&#8217;d be doing them a disservice. One issue ain&#8217;t going to solve their money problems any more than just buying one eBook would or taking one college class would.<\/p>\n<p>Their inner-game has to change, first.<\/p>\n<p>Otherwise, they\u2019re just quitters wasting their money.<\/p>\n<p>(I don\u2019t cotton to quitters.)<\/p>\n<p>Only when they see it as an investment \u2014 a skill to learn, hone, and commit to long term, where the knowledge and experience compounds on itself over time, like interest in a retirement account \u2014 and not an overnight wealth, one-time lottery win, will they be ready.<\/p>\n<p>That leaves a very small pool of people qualified.<\/p>\n<p>And, that\u2019s by design.<\/p>\n<p>I prefer fewer high quality customers over lots of low quality ones who get most of their advice \u201cFREE!\u201d on Facebook, that I have to babysit and listen to complain due to their obsession with quick fixes, swiping, and cut &amp; paste \u2014 craving pre-written emails and templates over timeless principles that work for any product\/market (and in other media besides just email).<\/p>\n<p>That\u2019s why I\u2019m a 4 quarters vs 100 pennies kinda guy.<\/p>\n<p>And you know what?<\/p>\n<p>That mentality has served me well lo these many years.<\/p>\n<p>I suspect it can do the same for you, too.<\/p>\n<p>But, the first step is having an abundance mindset (realizing if you sell a quality product, there is less supply of \u201cyou\u201d than there are of people wanting to buy what you have) vs a scarcity mindset (i.e. fear losing any and all sales). And then, marketing in a way where you have enough leads where turning them down doesn\u2019t sting.<\/p>\n<p>Enter my \u201cEmail Players\u201d newsletter.<\/p>\n<p>Do email right long enough and your problem isn\u2019t having enough customers.<\/p>\n<p>It\u2019s separating the low class jackass ones from the high quality ones.<\/p>\n<p>A good problem to have\u2026<\/p>\n<p>Here\u2019s where to subscribe:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The answer is always no: &#8220;Is there a way to order just one copy of just this month&#8217;s email players newsletter?&#8221; This is like asking: &#8220;Is there a way I can get in shape exercising in your gym for just one month?&#8221; &#8220;Is there a way I can benefit from taking your fish oil capsules [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12865"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12865\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}