{"id":12884,"date":"2018-04-27T10:28:21","date_gmt":"2018-04-27T17:28:21","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12884"},"modified":"2018-04-27T10:28:21","modified_gmt":"2018-04-27T17:28:21","slug":"stan-lees-secret-to-building-an-audience-so-loyal-theyll-help-you-bury-a-body","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/stan-lees-secret-to-building-an-audience-so-loyal-theyll-help-you-bury-a-body\/","title":{"rendered":"Stan Lee\u2019s secret to building an audience so loyal they\u2019ll help you bury a body"},"content":{"rendered":"<p>One of the best lessons you can get on building and maintaining relationships with your audience (and by audience, I don\u2019t mean only your email list\u2026) is to study the life and career of the great Stan Lee.<\/p>\n<p>Who is Stan Lee?<\/p>\n<p>Stan\u2019s ideas and work led to such results as:<\/p>\n<ul>\n<li>Marvel Comics being the #1 comic book company on the planet<\/li>\n<li>Billions of dollars in sales (merchanise, movies, comics, toys, etc that have resulted from his ideas and characters)<\/li>\n<li>Keeping his rivals (like DC Comics) constantly playing catch-up and having to resort to copying what Stan was doing (not unlike a lot of copy &amp; paste Internet marketers these days always playing second fiddle to people who actually, you know, think\u2026)<\/li>\n<li>Creating not just an audience, but a *family* amongst the fans<\/li>\n<\/ul>\n<p>His fans where no just &#8220;fans.&#8221;<\/p>\n<p>They were like super fans.<\/p>\n<p>The kind of fans that would (figuratively) help the guy bury a body if he asked.<\/p>\n<p>Anyway, here\u2019s why I bring it up:<\/p>\n<p>He did these things in a lot of different ways (had he had daily emails to use in the 60\u2019s I suspect Marvel would have overtaken Disney\u2026 and would have bought Disney instead of the other way around).<\/p>\n<p>And, you know what?<\/p>\n<p>In the upcoming May \u201cEmail Players\u201d issue I show you some of the things he pioneered that can be directly applied or adapted to most any business \u2014 especially if you sell on the Internet.<\/p>\n<p>(Where these things are much easier to do than what he worked with.)<\/p>\n<p>This issue goes to the printer Monday.<\/p>\n<p>To get your hands on it, make yours Marvel and go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best lessons you can get on building and maintaining relationships with your audience (and by audience, I don\u2019t mean only your email list\u2026) is to study the life and career of the great Stan Lee. Who is Stan Lee? Stan\u2019s ideas and work led to such results as: Marvel Comics being the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12884"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12884\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}