Recently, two windfalls happened to Yours Lucky.<\/p>\n
First, I got trolled by arguably the single greatest troll who\u2019s ever lived.<\/p>\n
It was almost as if God put him on earth just to amuse, entertain, and enrich me.<\/p>\n
In fact, not only did he make me sales in his troll video (where he amusingly called me a “cocksucker” and other creative descriptions, while unintentionally revealing his envy for my business model at the same time), but he strengthened the bond with my audience in ways I could never have done without his help. I love this old troll so much, I am thinking of sending him something Valuable to help him troll me even better next time.<\/p>\n
(Probably a camera stand so it doesn’t shake so much.)<\/p>\n
And the second piece of good luck?<\/p>\n
In one of those random juxtapositions of life, the exact opposite of the above:<\/p>\n
Less than a week later, the man who is universally considered to be the world\u2019s greatest living copywriter Gary Bencivenga (easily my all-time favorite copywriter) graciously gave me permission to use this testimonial:<\/p>\n
\u201cGood copy intoxicates me. Yours is high proof. I\u2019m enjoying it.\u201d<\/strong><\/p><\/blockquote>\n
He also graciously autographed for me a couple pieces of direct mail he wrote. (A couple bookalog controls I kept since the 90\u2019s, before I even knew what copywriting was, I just found them too fascinating to throw away \u2014 which demonstrates how well what he teaches works and, in fact, he talks about these two magalogs his magnificent Farewell DVD\u2019s).<\/p>\n
There were some other great things that happened, too.<\/p>\n
Such as being invited to speak at AWAI’s Bootcamp again.<\/p>\n
Having one of my most successful product launches to date.<\/p>\n
And, we’re gearing up to re-launch another business I’m involved in (in the golf niche).<\/p>\n
So, twas a great month indeed.<\/p>\n
Anyway, since I’m already writing this blatantly self-serving email, here’s more:<\/p>\n
The May \u201cEmail Players\u201d issue shows you exactly how to compete (and dominate in) markets where everyone gives information free on YouTube, etc, where people ask you \u201cwhy should I buy from you, when XYZ guy on YouTube gives everything to me free?\u201d<\/p>\n
Not only will you be immune to it, but you\u2019ll profit from it.<\/p>\n
And, all it takes is knowing a few ways of doing plain text emails.<\/p>\n
The deadline to get this issue is tomorrow, here’s where to get in on time:<\/p>\n