{"id":12932,"date":"2018-05-25T10:53:22","date_gmt":"2018-05-25T17:53:22","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=12932"},"modified":"2018-05-25T10:53:22","modified_gmt":"2018-05-25T17:53:22","slug":"ethical-persuasion-secrets-of-an-evil-psychopath","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/ethical-persuasion-secrets-of-an-evil-psychopath\/","title":{"rendered":"Ethical persuasion secrets of an evil psychopath"},"content":{"rendered":"

Let\u2019s talk about\u2026 psychopaths.\u00a0<\/span><\/p>\n

The great Ken McCarthy (founding father of Internet marketing) has an entire section of his copywriting course about these people, and how the direct marketing world is rife with them. And, not long ago, I was perusing my Twitter feed when I came across a meme that was a quote of Ted Bundy. If you don\u2019t know who Ted Bundy was, he was a serial killer and psychopath of the highest order. He was also, unfortunately, extremely persuasive and naturally knew and used many persuasion \u201ctechniques\u201d most copywriters and marketers have to learn via books and high ticket seminars.\u00a0<\/span><\/p>\n

Anyway, here’s why I bring it up:<\/p>\n

About 15 years ago, I subscribed to the great John Carlton\u2019s newsletter, and remember him talking about how much he learned about sales, persuasion, and gaining trust from complete strangers from a street con and hustler with no morals whatsoever. And, he talked about how the same principles that work for the sociopath, work for the honest man.<\/p>\n

In other words:<\/p>\n

The principles are neither good or evil.<\/p>\n

They just \u201care.\u201d<\/p>\n

And just as a surgeon\u2019s knife can save a life, it can also stab someone\u2019s eyes out.<\/p>\n

(Thus the importance of ethics in marketing.)<\/p>\n

All of which brings me to the rub:<\/p>\n

The upcoming June \u201cEmail Players\u201d issue.<\/p>\n

I spend almost half the issue analyzing the Ted Bundy quote I saw on Twitter, and showing you how to apply the things he did out of pure evil, to ethically sell and build your business, and in ways that will do right by your customers and make them want to buy from you.<\/p>\n

The result is more sales in your righteous piggy bank.<\/p>\n

More customers that look forward to buying from you.<\/p>\n

And, more peace of mind for both you and your buyers.<\/p>\n

Very powerful information.<\/p>\n

And, “Email Players” subscribers will possess it next month.<\/p>\n

That is, if you are subscribed in time.<\/p>\n

Here\u2019s where to subscribe to get you some:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s talk about\u2026 psychopaths.\u00a0 The great Ken McCarthy (founding father of Internet marketing) has an entire section of his copywriting course about these people, and how the direct marketing world is rife with them. And, not long ago, I was perusing my Twitter feed when I came across a meme that was a quote of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-12932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=12932"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/12932\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=12932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=12932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=12932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}