Let\u2019s get old school for a minute:<\/p>\n
One of the longest running ads I ever done heard of was Charles Atlas\u2019s \u201cHow An Insult Made A Man Out Of Mac\u201d strip that ran in comic book for decades (or, at least, various incarnations of it) from what I understand.<\/p>\n
It\u2019s basically only 7 panels long.<\/p>\n
Is not a \u201clong copy\u201d ad by any stretch of the imagination.<\/p>\n
And, I can only guess at the many multiples of million rupees that sucker brought in for their company over all those years.<\/p>\n
Anyway, that strip is a masterpiece of persuasion.<\/p>\n
There\u2019s so much buyer psychology packed into that short strip it\u2019s incredible.<\/p>\n
There is also a secret element inside that illustrated comic strip that (yes) can be applied directly to your plain text emails. Something I\u2019ve been using for almost two decades (those old comic strips made up my first \u201cswipe file\u201d back in 2002 when I first got into this crazy world of direct response copywriting) in my emails and ads and other persuasive endeavors. Something I\u2019ve seen certain top copywriters (like Gary Halbert and John Carlton) talk about, that I\u2019ve since used as often as possible.<\/p>\n
More:<\/p>\n
This secret is not necessarily obvious at first.<\/p>\n
And, goes way beyond just \u201cstorytelling!\u201d<\/p>\n
Plus, when you understand it (don\u2019t worry \u2014 it is very simple, nothing \u201cninja!\u201d about it whatsoever), you can take it, replicate it, and use it over and over and over for your emails any time you want, for the rest of your days.<\/p>\n
To see what \u201cit\u201d is simply do this:<\/p>\n
1. Subscribe to \u201cEmail Players\u201d before the deadline tomorrow to get the June issue.<\/p>\n
2. When it arrives, turn immediately to pages 12-13.<\/p>\n
3. Read the lesson and example email, and apply to your emails.<\/p>\n
Your milage may vary.<\/p>\n
But, I have never seen this not help improve sales.<\/p>\n
Here\u2019s where to subscribe before tomorrow\u2019s deadline:<\/p>\n