{"id":13010,"date":"2018-07-16T08:20:56","date_gmt":"2018-07-16T15:20:56","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=13010"},"modified":"2018-07-16T08:20:56","modified_gmt":"2018-07-16T15:20:56","slug":"the-new-stupid-tax","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-new-stupid-tax\/","title":{"rendered":"The New Stupid Tax"},"content":{"rendered":"<p>Example #7999432 of the foolishness of mindless swipers:<\/p>\n<p>Over the last few weeks, I\u2019ve discovered my most-ripped-off opt-in page (I am even seeing it mindlessly copied now by a couple IM guru types who charge a small fortune to learn from them) gets by far the least (almost a full 100% less response) sales.<\/p>\n<p>I suspected that one would lose from the start.<\/p>\n<p>After all, it appeals to the dregs of the online marketing-related niches.<\/p>\n<p>(Which is probably why it appeals to swipers so much, too.)<\/p>\n<p>But, even I didn\u2019t know it\u2019d get its arse kicked that bad.<\/p>\n<p>Yet, here these guys are swiping away like their lives depend on it.<\/p>\n<p>But, here\u2019s the fun part:<\/p>\n<p>It\u2019s very deceptive in how it\u2019s losing. By that I mean, this loser ad gets way more overall opt-ins than the winning page, despite it leading to way less money in the bank. And, I suspect the schlubs swiping it are seeing an uptick in their opt-ins thinking \u201cit\u2019s working!\u201d<\/p>\n<p>But, it\u2019s not.<\/p>\n<p>Not if they care more about sales vs soft metrics (like opt-in rates), at least.<\/p>\n<p>Anyway, it&#8217;s amusing to think of people copying an ad that literally brings in the worst bottom-of-the barrel leads because some marketing teacher told them to swipe &amp; deploy, or whatever the goo-roo fanboys are calling it these days.<\/p>\n<p>It\u2019s also an example of yet another internet marketing stupid tax:<\/p>\n<p>Blindly swiping losing ads that get way fewer sales and\/or generate terrible leads.<\/p>\n<p>Mindless swipers really are a small thinking lot.<\/p>\n<p>And, this is just one more example of why&#8230;<\/p>\n<p>If you want to learn how to write emails and copy people look forward to reading and buying from (using your own brain, and not sounding like a fax of a xerox of a scan of someone else\u2019s personality like virtually all swipers do) then check out my \u201cEmail Players\u201d newsletter.<\/p>\n<p>Subscription info is right over here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Example #7999432 of the foolishness of mindless swipers: Over the last few weeks, I\u2019ve discovered my most-ripped-off opt-in page (I am even seeing it mindlessly copied now by a couple IM guru types who charge a small fortune to learn from them) gets by far the least (almost a full 100% less response) sales. I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-13010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13010"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13010\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}