Back when I used to do email critiques for \u201cEmail Players\u201d subscribers (I no longer do, for a whole variety of reasons \u2014 including I hate doing them, and also, because if I did it for one person, I\u2019d have to do it for several hundred other people\u2026) I noticed a recurring mistake people made that basically castrated their sales, and made them more or less \u201cmarketing eunuchs.\u201d<\/p>\n
A mistake, fortunately, that was easily corrected.<\/p>\n
And, when fixed, made people a lot of the green stuff.<\/p>\n
The mistake?<\/p>\n
Well, let me put it this way:<\/p>\n
A lot of times, people would send me an email that was functionally correct \u2014 with a decent subject line, opening, story, call to action, etc. But, in almost every case they lacked the one element that makes the difference between an email making little or no (or just average) sales\u2026 and making a windfall of sales.<\/p>\n
In fact, when I showed people this element, they\u2019d go:<\/p>\n
\u201cAh! Of course!\u201d<\/strong><\/p><\/blockquote>\n
And then, the smart ones would rewrite their emails with it.<\/p>\n
And, after that, often report back with how much more profitable not only that particular email I critiqued did, but all their other emails henceforth.<\/p>\n
And guess what?<\/p>\n
I reveal this element of persuasion in the August \u201cEmail Players\u201d issue.<\/p>\n
In fact, the entire 16-page issue is *about* this one thing.<\/p>\n
With plenty of examples to learn from.<\/p>\n
To learn all about it, you\u2019ll have to be subscribed before I send it to the printer in a few days.<\/p>\n
Subscription info here:<\/p>\n