Once upon a time, there lived a reclusive, insult-slinging copywriter who was known to be one of the most brilliant ad men who ever lived.<\/p>\n
He was beyond just being an \u201cA-list copywriter.\u201d<\/p>\n
In fact, other A-list copywriters revered him as being above and beyond all of them in talent, results, and ability.<\/p>\n
Anyway, this particular copywriter has no books.<\/p>\n
No informational products.<\/p>\n
Not even any speeches or talks (that I am aware of).<\/p>\n
But, he did say a few Yoda-like things about copywriting that are worthy of not just reading, but hours of pondering and thinking of ways to apply to today\u2019s advertising (yes, including emails, even though I don\u2019t think the ever so much as sent a single email in his entire life.)<\/p>\n
One of the things he talked about was market and customer surveys.<\/p>\n
He said he didn\u2019t need them, much less rely on them.<\/p>\n
And the reason why was, he didn\u2019t think they told you what someone really wanted to buy or what they wanted to be.<\/p>\n
In other words:<\/p>\n
He was so in touch with his market, surveys (even my favorite kind of “shallow dive” surveys where you simply ask people what they just bought…) were irrelevant to him.\u00a0When you understand your market at the level this great copywriter understood the markets he sold to (and by sending daily emails the Email Players way, and paying attention to your list\u2019s reactions, you can get this exact kind of intel, too\u2026), you don\u2019t have to worry if your launches and promos will be successful or not.<\/p>\n
You\u2019ll know before you even do it.<\/p>\n
I\u2019ve seen it (and experienced it) over and over and over.<\/p>\n
For example:<\/p>\n
Nobody ever asked for my \u201cVillains\u201d book (an Amazon best- seller). Or my old \u201celBenbo\u2019s Apprentice\u201d membership site (easily the most successful launch I had ever done at the time). Or my 10-Minute Workday program with AWAI (which they told me was the single biggest launch they\u2019d done).<\/p>\n
When you know that market at that level, it\u2019s not much of a mystery.<\/p>\n
Anyway, something to ponder.<\/p>\n
And here\u2019s something else to ponder:<\/p>\n
The August \u201cEmail Players\u201d issue contains an 8-page insert that is a hybrid copywriting training\/sales pitch about the above mystery copywriter.<\/p>\n
There are many things I\u2019ve learned from him over the years.<\/p>\n
And, I suspect you will, too.<\/p>\n
(I cover 15 things I learned from him in the insert.)<\/p>\n
That is, if you are subscribed before I send it to the printer in a few days.<\/p>\n
Here is the link:<\/p>\n