The great Dan Kennedy has warned for decades \u2014 well before social media, email, YouTube, the rise of Google Monster, and everything else people in marketing rely on \u2014 the number 1 is the most dangerous number in business.<\/p>\n
In other words:<\/p>\n
Relying on any one thing to keep your business operational.<\/p>\n
For example, one single way to get leads. (Facebook, SEO, AdWords, whatever.) One single way to collect money (ClickBank, PayPal, Stripe, etc). One way to communicate with your audience (Social media, YouTube, email, yada yada yada). One single vendor you deal with (Amazon, your printer, and so on).<\/p>\n
Anyway, I bring this up for two reasons:<\/p>\n
1. Alex Jones being \u201cThanos\u2019d\u201d<\/p>\n
By that I mean, multiple big tech companies banned him in the same 24-hour period \u2014 including Apple, Facebook, Youtube, Spotify, and even MailChimp. I also heard through the snowflake vine now many of Twitter\u2019s employees are whining about why Twitter hasn\u2019t yet banned him. And, there is chatter about how they may change their TOS and even start going after people for what they say \u201coff platform\u201d…<\/p>\n
My opinion?<\/p>\n
Anyone right-of-center politically is insane for relying on social media.<\/p>\n
Or any platform, for that matter.<\/p>\n
Yes, including email \u2014 Gmail could easily \u201cThanos\u201d my emails if they wanted, as could my email broadcasting company my account, which is why I back up my lists regularly, and why you should, too.<\/p>\n
2. I was asked this question recently for an interview:<\/p>\n
\u201cImagine you lost all your money and reputation overnight.\u00a0What would you do tomorrow to make it all back?\u201d<\/strong><\/p><\/blockquote>\n
My answer?<\/p>\n
\n
- I would find a hot market with lots of buyers.<\/li>\n
- I\u2019d create a pen name, and stay completely anonymous.<\/li>\n
- I\u2019d build an email list and create and\/or find products to sell to that list using my email methods.<\/li>\n<\/ul>\n
More:<\/p>\n
Frankly, if I could do it all over again, I\u2019d have built a business based on complete anonymity, not even showing my face much less my real name, instead of putting myself out there (face, name, etc). But, it\u2019s too late for that. Although, I do have some pen names in various niches I can morph into if needed.<\/p>\n
Anyway, I don\u2019t know if this adds to your life.<\/p>\n
But, maybe it\u2019ll sooth someone\u2019s fears of being Thanos\u2019d by the powers that be.<\/p>\n
In the meantime:<\/p>\n
In the meantime, here’s some free advice:<\/p>\n
First, don\u2019t rely on Facebook, Twitter, YouTube, or any other one platform.<\/p>\n
This Dan Kennedy-esque wisdom is a good idea for anyone.<\/p>\n
But, it’s even better advice for anyone politically right-of-center.<\/p>\n
Fun fact:<\/p>\n
Facebook now wants your bank to share your info with them\u2026 and if you heard Zuckerberg\u2019s hearings, you know how fast-and-loose they play with your info.<\/p>\n
Secondly, Keep building your email list.<\/p>\n
Another fun fact:<\/p>\n
I hear Alex Jones added some 5+ million names to his list after being banned \u2014 which means he must have found a new email provider once Mailchimp dumped him. Something tells me, he will make more sales now than he did before, if he does email right. Especially if he does things my way (which he won’t but even if he doesn’t, he will still do well in my opinion…)<\/p>\n
Finally, keep building your audience, brand, and sales.<\/p>\n
Including collecting as much info from each customer as possible.<\/p>\n
(Especially, their direct mail info.)<\/p>\n
Bottom line?<\/p>\n
Thanos is looking for the Infinity Stones.<\/p>\n
And, he\u2019s gonna put that gauntlet on.<\/p>\n
If you want to protect yourself from him wiping you out with half the other right-of-center marketers when he snaps his fingers on the whole universe and not just one entity like Alex Jones, the above is how to do it.<\/p>\n
Next step?<\/p>\n
Check out my “Email Players” newsletter.<\/p>\n
It won’t save you single-handedly from being Thanos’d.<\/p>\n
But, it can help you make lots of sales.<\/p>\n
Which will help you build a buyer’s list.<\/p>\n
Which you can then sell to if you get wiped out later on.<\/p>\n
Here’s the link:<\/p>\n