One of my favorite Donald Trump email lessons:<\/p>\n
A few years back, the media interviewed Trump and the topic of a super model he dated came up, to which Trump said she was \u201cNo longer a 10.\u201d<\/p>\n
When the media asked for her response?<\/p>\n
Incoherent babble.<\/p>\n
She was clearly rattled, and it got her upset emotionally \u2014 despite the fact he was now a mother of 4 and well past her modeling days and it shouldn\u2019t really have mattered what Trump said or thought.<\/p>\n
But it did matter.<\/p>\n
And, it mattered because Trump tapped into one of her insecurities.<\/p>\n
With one measly sentence.<\/p>\n
And guess what?<\/p>\n
This tapping into insecurities in a headline or subject line is one of the best ways ever invented for getting people to not only read your ads and emails, but give them their undivided attention.<\/p>\n
And guess what else?<\/p>\n
In the September \u201cEmail Players\u201d issue I show and analyze a great example of this.<\/p>\n
It\u2019s right smack dab on page 2.<\/p>\n
And, it\u2019s a doozy of way to use, too.<\/p>\n
But I\u2019m sending this issue to the printer early this month.<\/p>\n
(Tomorrow is the deadline.)<\/p>\n
So make sure you are subscribed today to get it in time:<\/p>\n