{"id":13081,"date":"2018-08-25T09:25:27","date_gmt":"2018-08-25T16:25:27","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=13081"},"modified":"2018-08-25T09:25:27","modified_gmt":"2018-08-25T16:25:27","slug":"the-subject-line-skeptics-love-to-read-respond-to","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-subject-line-skeptics-love-to-read-respond-to\/","title":{"rendered":"The Subject Line Skeptics Love To Read &#038; Respond To"},"content":{"rendered":"<p>The subject line skeptics love to read and respond to<\/p>\n<p>One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course:<\/p>\n<ul>\n<li>The vast majority of people will never buy from direct response.<\/li>\n<li>About 5% of people will buy everything<\/li>\n<li>Another 10% &#8211; to 25% will need to be sold \u2014 and are the skeptics<\/li>\n<\/ul>\n<p>Now, I\u2019m no math jeenius.<\/p>\n<p>But, it seems to me there are 2-5 times more skeptical buyers than hyper buyers. And if I can get those (I do), I will have not only more customers to sell to, but a much higher quality of customers to sell to.<\/p>\n<p>The point?<\/p>\n<p>This is why subject lines that appeal to skeptics can be so profitable.<\/p>\n<p>And, a little while back your pal elBenbo fried up a subject line that worked like crazy to draw the skeptics into my email.<\/p>\n<p>It\u2019s also a subject line that is easily templated.<\/p>\n<p>i.e. you can \u201cadapt\u201d it to just about any market.<\/p>\n<p>And you know what?<\/p>\n<p>I have included this subject line, along with many examples of how it can be adapted on pages 10 &amp; 11 in the upcoming September \u201cEmail Players\u201d issue, which I am going to be sending to the printer a few days earlier this month than usual.<\/p>\n<p>That means time\u2019s short to get this.<\/p>\n<p>Subscriber here today to make sure you are in in time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The subject line skeptics love to read and respond to One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course: The vast majority of people will never buy from direct response. About 5% of people [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13081","post","type-post","status-publish","format-standard","category-email-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The subject line skeptics love to read and respond to One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course: The vast majority of people will never buy from direct response. About 5% of people\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/the-subject-line-skeptics-love-to-read-respond-to\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Subject Line Skeptics Love To Read &amp; Respond To - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"The subject line skeptics love to read and respond to One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his copywriting course: The vast majority of people will never buy from direct response. 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