{"id":13083,"date":"2018-08-25T19:55:36","date_gmt":"2018-08-26T02:55:36","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=13083"},"modified":"2018-08-25T19:55:36","modified_gmt":"2018-08-26T02:55:36","slug":"the-case-against-locked-content-inside-membership-sites","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-case-against-locked-content-inside-membership-sites\/","title":{"rendered":"The Case Against &#8220;Locked&#8221; Content Inside Membership Sites"},"content":{"rendered":"<p>Following won\u2019t do most people reading this a lick of good. But, if you have a membership site or plan to have one, you might find the following useful, profitable, and doable.<\/p>\n<p>Here\u2019s the scoop:<\/p>\n<p>A few months ago, I told my \u201cEmail Players\u201d subscribers about how much higher my overall sales went after I stopped offering the \u201cEmail Players\u201d back issue catalog for sale each month.<\/p>\n<p>The tl;dr version is:<\/p>\n<p>I tested the \u201csell one thing at a time\u201d principle of direct response late in 2017.<\/p>\n<p>And, I found my sales go up anywhere from 5 to 10 (and, sometimes, even higher) times what they were. In other words, I started including only one ad for one product with each issue, instead of a catalog of 80+ back issues, plus other products advertised in the back that I used to. Anyway, not long after that, I got to talking to one of my \u201cEmail Players\u201d about this for her membership site.<\/p>\n<p>\u201cHow does this apply to MY situation, Mr. elBenbo?\u201d she asked.<\/p>\n<p>In her case, she has \u201clocked\u201d content in her site.<\/p>\n<p>That means, you can see that her other products exist inside her paid membership site, but you can\u2019t access them without paying. I told her I thought that was an awful idea, even though everyone and their sister does it.<\/p>\n<p>Then, I told her a much better way.<\/p>\n<p>A way based on how I increased my sales so much with print.<\/p>\n<p>A way that, yes, I reveal in the September \u201cEmail Players\u201d issue.<\/p>\n<p>It\u2019s going to the printer earlier this month than usual.<\/p>\n<p>Which means, time is almost up.<\/p>\n<p>To get in before the deadline, go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following won\u2019t do most people reading this a lick of good. But, if you have a membership site or plan to have one, you might find the following useful, profitable, and doable. Here\u2019s the scoop: A few months ago, I told my \u201cEmail Players\u201d subscribers about how much higher my overall sales went after I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-13083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13083"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13083\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}