True story:<\/p>\n
Not long ago, the owners of a well-known Boston tavern said they were victims of a misinformation campaign after a group that attended a \u201cfree speech\u201d rally had lunch at their establishment.<\/p>\n
What the \u201cfree speech\u201d rally meant is was not specified in the article I read.<\/p>\n
But, what it did say was this:<\/p>\n
Yes, this was the case even though nobody was wearing swastikas.<\/p>\n
Or white supremacist symbols.<\/p>\n
Or anything else to identify themselves as Hitler\u2019s little helpers.<\/p>\n
But that didn\u2019t stop the mob.<\/p>\n
No sir-ee-bop.<\/p>\n
In fact, it got so bad, Yelp had to launch what it called an \u201cactive cleanup\u201d of the reviews that it said don\u2019t reflect a firsthand customer experience.<\/p>\n
(Which, again, should tell you something.)<\/p>\n
Anyway, here is why I mention this:<\/p>\n
To my knowledge, this tavern did nothing to capitalize on these idiots.<\/p>\n
In fact, it looked like all they did was play the victim.<\/p>\n
(The absolute worst thing you can do in any crisis situation.)<\/p>\n
And it\u2019s a pity, too.<\/p>\n
Because, had they used elBenbo\u2019s Email Supremacist 7 -step crisis-management plan inside the October \u201cEmail Players\u201d issue (including 2 copyright-free email\/social media posts you can use, adapt, and modify as you see fit should this happen to you) they\u2019d have laughed at these harpies, instead of cowering to them.<\/p>\n
Would have made a lot of money from, too.<\/p>\n
And, would have built a much bigger and more loyal fanbase as a result.<\/p>\n
Ah well.<\/p>\n
Too bad for them.<\/p>\n
But that doesn\u2019t mean you can\u2019t profit from their situation. To get this information in your hot little hands, and inoculate yourself \u2014 like a vaccine \u2014 against any attacks like this (or even just garden variety online review trolls) on your business, subscribe to \u201cEmail Players\u201d before the coming deadline.<\/p>\n
Here\u2019s the link:<\/p>\n