Back in my client days and through today, I gleefully break the cardinal rule of copywriting, which is:<\/p>\n
It\u2019s certainly not a bad idea to do those things.<\/p>\n
Probably, you should do them.<\/p>\n
But, I can say I did very little of that in the niches I was most successful at.<\/p>\n
Especially in this day and age of email and pre-selling and product launches.<\/p>\n
(Where the \u201csale\u201d is often made well before someone sees your sales letter.)<\/p>\n
That is why, when I did client work in other niches I was unfamiliar with, I was far more interested in uncovering info about the market that went beyond the obvious or what everyone else was focusing on. And I did it by playing upon a sales technique where you ask people a question about why they might want a particular benefit or why they might not want to buy. Then, after they answer that, you ask them if there any other reasons they might want it or are there any other reasons for not buying? And then what happens is, the salesman finds out the \u201cunder the radar\u201d emotional reasons that people will buy or why they aren’t buying.<\/p>\n
Anyway, it\u2019s something I adapted a long ago to online selling with email.<\/p>\n
I call it \u201cstealth research.\u201d<\/p>\n
And, it allowed me to do things like:<\/p>\n
Anyway, point is this:<\/p>\n
I didn\u2019t have to scour the competition\u2019s ads.<\/p>\n
Nor did I have to be the best \u201ccopywriter.\u201d (I never was.)<\/p>\n
All I needed was the right marketing intel.<\/p>\n
Intel I show you how to get for your market in the bonus \u201cRavings of an Adman\u201d training in the November \u201cEmail Players\u201d issue, which goes to the printer soon.<\/p>\n
After that, it will be too late to get it.<\/p>\n
To get your grubby hands on this info zip on over to:<\/p>\n