{"id":1325,"date":"2008-12-31T16:31:52","date_gmt":"2008-12-31T16:31:52","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1325"},"modified":"2008-12-31T16:31:52","modified_gmt":"2008-12-31T16:31:52","slug":"2009-prediction-boom-or-gloom","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/2009-prediction-boom-or-gloom\/","title":{"rendered":"2009 Prediction — Boom Or Gloom?"},"content":{"rendered":"

Well, here we are — on the doorstep of 2009.<\/p>\n

But before you open that door, I want to give some advice.<\/p>\n

I know you did not ask for this advice.<\/p>\n

And so, I certainly won’t be offended if you ignore it.<\/p>\n

BUT… I highly encourage you to at least consider it.<\/p>\n

Doing so can make you stick out head and shoulders from the crowd in ’09 — especially when the “band aids” on the economy peel off and reveal the gooey, puss-infected wounds underneath. <\/p>\n

Anyway, here’s my advice:<\/p>\n

Focus on getting customers instead buyers.<\/strong><\/p>\n

I first learned this in a short, $20 book called “The System Letters” by Ken McCarthy<\/a><\/strong>.<\/p>\n

And it’s one of the single most important business lessons I have ever heard — that radically<\/em> changed the way I do business.<\/p>\n

Why? <\/p>\n

What’s the big deal?<\/p>\n

Well, think about it this way:<\/p>\n

A BUYER is someone who buys ONE time.<\/p>\n

He MIGHT buy again some day.<\/p>\n

But usually, he buys one time and then moves on to the next bigger and better thing.<\/p>\n

A CUSTOMER, on the other hand… makes it a “custom” to buy from you over and over and over.<\/p>\n

So instead of a one-time sale, he buys from you multiple<\/em> times — years into the future.<\/p>\n

Plus, many of these extra sales are practically handed to you on a silver platter because of all the trust, and respect and loyalty they have for you. <\/p>\n

I call it “selling in advance.” <\/strong><\/p>\n

And it’s by FAR the easiest and most reliable way to sell.<\/p>\n

Because even if your sales pitch sucks or you break all the “rules” of copywriting, selling and marketing, it won’t matter.<\/p>\n

They aren’t buying the “thing.”<\/p>\n

They are buying YOU.<\/p>\n

The mere fact YOU are offering it is good enough for them.<\/p>\n

It’s the ultimate form of positioning.<\/p>\n

And it lets even total “newbies” take market share quickly.<\/p>\n

Anyway, I’m no prophet.<\/p>\n

Heck, I’m not even a “Miss Cleo.”<\/p>\n

But I stand behind this prediction for 2009 and beyond:<\/p>\n

The few (and there aren’t many) marketers who go after “customers”… instead of “buyers”… will prosper BIG TIME. <\/strong><\/p>\n

They will have FAR more peace of mind and financial security as the economy explodes and most businesses start running around like be-headed chickens.<\/p>\n

And when the dust settles, they’ll still be standing.<\/p>\n

So here ya have it.<\/p>\n

I’ll see ya in ’09.<\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Well, here we are — on the doorstep of 2009. But before you open that door, I want to give some advice. I know you did not ask for this advice. And so, I certainly won’t be offended if you ignore it. BUT… I highly encourage you to at least consider it. Doing so can […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1325","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t