Last Summer I got this question while recording the final episode of my podcast (which was a Q&A) I didn\u2019t have a chance to get to.<\/p>\n
It\u2019s a good question, though<\/p>\n
And it\u2019s important to know the answer.<\/p>\n
Especially if you are going to use my Email Players methods of selling via email.<\/p>\n
Let’s just say this:<\/p>\n
When I sold in weight loss, I didn’t go all “Ben Settle” on that list. And, we sold quite a lot of product in that business to a small list. So yes, there is a way to use my \u201cnot very nice\u201d ways of writing emails to even the most mush-cookie of markets. And, this is a timely topic, too. Especially in light of people being so weak they had to take a day off of work when Trump was elected. Or what I just read about a college telling its professors not to use all CAPS because it might scare the students.<\/p>\n
Like it or not, we live in the age of the mush cookie.<\/p>\n
And that\u2019s why I answer his question in the December \u201cEmail Players\u201d issue.<\/p>\n
The deadline to get it in time is coming fast.<\/p>\n
Here\u2019s the link:<\/p>\n