True story:<\/p>\n
Once upon a time, back when I was still on social media, my woman was looking over my shoulder (I assumed at the time, she was making sure I wasn\u2019t texting some ho\u2026) while I was looking at my Twitter on my phone.<\/p>\n
And, she did this often.<\/p>\n
Often as in, every single time she noticed me doing it.<\/p>\n
Well, guess what?<\/p>\n
When I asked her why she\u2019s constantly looking over my shoulder as I was Twitter-ing, she said it had nothing to do with seeing if I was consorting with the Enemy (i.e. other chicks). Instead, she says she was fascinated with how I \u201ccurate\u201d my content.<\/p>\n
i.e. I am very specific about what I read.<\/p>\n
And, also, very specific about cutting out all other things I don\u2019t want to read.<\/p>\n
While, apparently, most people get sucked into various rabbit holes in the information they consume each day, wasting only God-knows-how-much-time, filling their head with the ideas, opinions, and virtue signaling grandstanding of random do-nothings and click bait on social media\u2026 I was always a \u201cget in and get out as fast as possible\u201d kinda guy.<\/p>\n
Anyway, here\u2019s why this matters to you:<\/p>\n
As aggressively as I \u201ccurate\u201d content I consume, I even more aggressively curate my customers.<\/p>\n
Almost every email I write is intended to repel the wrong kind of customer.<\/p>\n
(Including in *this* email already.)<\/p>\n
In fact, I have found the more I repel the people I don\u2019t want, the more I automatically turn on the people I do. And the more I do this, the more my sales go up. The less I do it, the less my sales go up.<\/p>\n
More:<\/p>\n
Customer curation is so powerful, I\u2019ve created many emails for systematically doing so over the years.<\/p>\n
Like, for example, the emails on pages 13 & 14 in the January \u201cEmail Players\u201d issue.<\/p>\n
I use this email idea a few times per year.<\/p>\n
And, every time it (1) weeds out the people I don\u2019t want buying (2) demonstrates zero neediness (something people unconsciously look for before buying, which is why you want to demonstrate it constantly by, well, not being needy\u2026) and (3) builds a roster of customers I like and want to deal with and continue helping.<\/p>\n
Customer curation is extremely profitable when done right.<\/p>\n
If you want to see one of the many ways I do it, subscribe before the looming deadline.<\/p>\n
Here is the link:<\/p>\n