Because, my little droogie, it\u2019s been the single best (free) traffic source your humble narrator has ever used.<\/p>\n
Here\u2019s why:<\/p>\n
Someone interviews you on their podcast, you give your link at the end, and you potentially get a steady flow of hot leads over the next several days, weeks, months, and, yes, years. And by *hot* leads I mean, leads that have (1) listened to you yap and squawk about whatever the topic is for 20 or 30 minutes and (2) then go to your site and opt in.<\/p>\n
That my fine feathered little pigeon is a hot lead.<\/p>\n
They don\u2019t come in huge abundance.<\/p>\n
(Not usually, at least).<\/p>\n
But, the leads you do get are likely to be of such a high quality and caliber, I would gladly have 100 podcast leads than 1,000 leads from practically any other free source.<\/p>\n
Something else to think about:<\/p>\n
Podcasting is basically the new talk radio.<\/p>\n
If you ever heard publicity king Paul Hartunian talk about it \u2014 radio is some of the best kind of publicity you can get as far as getting sales is concerned (it doesn\u2019t have the prestige of TV, but there\u2019s a reason why talk radio shows generate billions of dollars per year in direct response ad revenue \u2014 because it\u2019s a perfect fit for direct response). Plus, it\u2019s easy to do since you don\u2019t have to travel anywhere.<\/p>\n
Immoral of the story?<\/p>\n
Get booked on podcasts and thou shalt have peace.<\/p>\n
Wait a minute.<\/p>\n
Stop!<\/p>\n
You\u2019re kind of new to your industry? You don\u2019t have podcasters seeking you out to interview you? You would LOVE to get booked on all the podcasts your greedy little heart desires, but are confused about how to do it, don\u2019t know what you\u2019re doing, and don\u2019t know where to turn?<\/p>\n
Never fear.<\/p>\n
Your long-suffering pal elBenbo has your back.<\/p>\n
That is, if you are an \u201cEmail Players\u201d subscriber in time for the March issue before tonight\u2019s deadline.<\/p>\n
This issue spends a lot of time on this subject.<\/p>\n
Including how to get booked on shows.<\/p>\n
(Even sometimes the big ones.)<\/p>\n
How to conduct yourself on shows to get the most people wanting to opt-in to your email list.<\/p>\n
And, how to get lots of \u201cmileage\u201d out of each appearance.<\/p>\n
Something else to think about:<\/p>\n
A few years back, before I figured out a lot of the information in the March issue, I almost paid a chick $15,000 for 3-months of help getting booked on podcasts. That\u2019s how much some services charge you to find and get you booked. And, if you know what you\u2019re doing, it can be worth that and more. But, there\u2019s nothing she does I don\u2019t teach in the March issue. And, I would bet green money none of these services teach all the other things I do in this issue to further monetize podcasts you get on.<\/p>\n
Anyway, this issue goes to the printer later today.<\/p>\n
Once I send it in, I turn off Email Players in the shopping cart.<\/p>\n
(So no \u201cstragglers\u201d can try to sneak in.)<\/p>\n
Here\u2019s where to subscribe in time while you still can:<\/p>\n