Recently, I was re-reading a 20+ year old interview with comic book writer Peter David (who made the Incredible Hulk one of the highest selling Marvel titles back in the 90\u2019s).<\/p>\n
He shared a lot of valuable ideas for writers in the interview.<\/p>\n
But, my favorite was about all the incessant copycat writers:<\/p>\n
\u201cPeople focus on the surface elements, try to emulate them, and then are surprised when they don’t succeed. It’s the writing equivalent of what many beginning artists do: copy the surface elements of a style and not look at the things that make it work as a whole.\u201d<\/strong><\/p><\/blockquote>\n
Anyway, here’s why I bring it up:<\/p>\n
New \u201cEmail Players\u201d subscriber Andy recently made an observation about this phenomenon.<\/p>\n
And, it\u2019s especially relevant to the people incapable of independent thought who not only copycat me, but who copycat anyone else, too\u2026<\/p>\n
First off, I’ve finally started accruing my own list and became an email player today. Feels good man.<\/strong><\/p>\n
But the pressing issue is how many dopes I keep seeing trying to be Ben Settle clones. I get it, the lingo del benbo is amusing, but only when spoken by him. Otherwise it seems forced\/un naturale.<\/strong><\/p>\n
Self proclaimed gooroos will run these terms into the dirt without ever learning why they worked in the first place.<\/strong><\/p>\n
I had some shitbird send me an email that tried sounding like you and it just added kerosene to my fire.<\/strong><\/p>\n
“what gives you acid reflux in your current endeavours?”<\/strong><\/p>\n
fake ass marketing charlatans<\/strong><\/p>\n
These proles are out there pushing folks towards your subscription. Nice<\/strong><\/p><\/blockquote>\n
I probably should be thanking them.<\/p>\n
But, if anything, I pity them.<\/p>\n
Why?<\/p>\n
Because they are also sabotaging their sales, their brands, and their entire businesses.<\/p>\n
Whatever the case, I\u2019ll never understand why people want to copy someone else\u2019s personality.<\/p>\n
Especially in email \u2014 which is personality-driven.<\/p>\n
But, marketing proles aren\u2019t known for being particularly bright.<\/p>\n
To learn how to use your own personality to sell your products & services with email, go here:<\/p>\n