Not long ago, a bloke replied to one of my emails with the subject line \u201cdonkey balls\u201d, followed by this message of hope & change:<\/p>\n
I love your emails, you’re just sending them too often.<\/strong><\/p>\n
I’m way too busy to read each of them every day, so what happens is, they accumulate in my inbox, which gives me anxiety as I’m a zero-inbox freak.<\/strong><\/p>\n
But I also refuse to get off your list because I’m learning how to become a marketing God by applying your exact strategies in my business, so I’m torn.<\/strong><\/p>\n
Elbenbo please, just send them less often.<\/strong><\/p>\n
Much thanks in advance,<\/strong><\/p>\n
Yours in honor and humility.<\/strong><\/p><\/blockquote>\n
My answer?<\/p>\n
Actually, I don\u2019t have one I haven\u2019t already said a thousands times already. So, instead, I\u2019ll reprint what another reader said around the same time.<\/p>\n
(Funny how that kind of timing works\u2026)<\/p>\n
It even contains a lesson in and of itself:<\/p>\n
Hi Ben<\/strong><\/p>\n
Do people really email you and complain that you send them too many emails?<\/strong><\/p>\n
Aren’t they on your list to learn how to send emails?<\/strong><\/p>\n
Isn’t watching how you mail and what you mail kinda like free training?<\/strong><\/p>\n
You should post a ticker like on the telethons showing the disgruntled clowns tapping their cheeto fingers on the opt out button from your promotional barrage<\/strong><\/p>\n
Looking forward to tomorrow.<\/strong><\/p>\n
Jeff<\/strong><\/p><\/blockquote>\n
I agree with Mr. Jeff, my “donkey balls” marketing seems like an Obvious Adams thing to me.<\/p>\n
But, the most obvious things are usually the most missed.<\/p>\n
Which brings me to the rub:<\/p>\n
Page 4 of the upcoming April \u201cEmail Players\u201d goes into detail about the why I no longer just do the one-email-per-day thingie that\u2019s become almost trendy for people to talk about these days\u2026 and now sometimes do multiple per day when I am motivated to.<\/p>\n
It\u2019s a lesson that can put many more pennies in your business\u2019s piggy bank.<\/p>\n
Subscribe here if you want it, before the deadline:<\/p>\n