The infamous man known as “The Knee Pain Guru” recently send me this ditty:<\/p>\n
Hey Ben!<\/strong><\/p>\n
I thought to write and share a personal experience about being on your list and an email player\u2019s member for a little over 2 years now…<\/strong><\/p>\n
A few weeks ago you sent out a story about guy who was cancelling his subscription because of the government shut down or the economy or some shit like that.<\/strong><\/p>\n
You basically told him, you can focus on everything that doesn\u2019t work, he doesn\u2019t have enough money, what ever sort of \u201cself-pity\u201d he was spewing out in his email giving a \u201cpiss poor\u201d excuse why he couldn\u2019t afford to continue to be a member\u2026<\/strong><\/p>\n
As I read it, I had a real coming to \u201chey-soos\u201d moment and realized\u2026\u201dF***! I\u2019m just like that guy!\u201d<\/strong><\/p>\n
I\u2019ve been on your list for sometime now and haven\u2019t been implementing the shit you’ve been sending out in his newsletters. It\u2019s an old pattern of mine and to be honest, I got really pissed at myself!<\/strong><\/p>\n
So I went and collected all the Email Players editions I have tucked away around the house and organized them into a binder I can keep handy and reference when I need to.<\/strong><\/p>\n
Next I started reading 8 pages a day\u2026Why 8? Because it\u2019s 1\/2 a damn newsletter and I can do that in a short sitting.<\/strong><\/p>\n
Then I started highlighting the implementable \u201clow hanging fruit\u201d as quickly as possible taking a little time each day to write my daily emails using the different examples and strategies provided.<\/strong><\/p>\n
I\u2019m seeing all sort of \u201clayers\u201d and \u201clevels\u201d to copywriting and business I hadn\u2019t seen before because quite frankly\u2026I GOT LAZY!<\/strong><\/p>\n
Don\u2019t get me wrong\u2026<\/strong><\/p>\n
I\u2019ve implement stuff over the past several years and am much further along than I would have been doing nothing. I just didn\u2019t throw myself into your work making it a daily study\/practice.<\/strong><\/p>\n
Sales have started to increase and my writing has definitely changed over the past few weeks as I use customer emails, questions, and testimonials to go deeper into the psychology of where they are stuck.<\/strong><\/p>\n
So thank you Ben for kicking my ass and holding that damn mirror up so I can begin seeing real sustainable movement in my business.<\/strong><\/p>\n
And if this helps anyone else on your list or helps you get more sales\/subscriptions, then all the better!<\/strong><\/p>\n
Regards<\/strong>
\nBill<\/strong>
\n(The Knee Pain Guru)<\/strong><\/p><\/blockquote>\nWho knew being a jerk can create better customers?<\/p>\n
Anyway, on to the business:<\/p>\n
The April \u201cEmail Players\u201d newsletter issue goes to the printer in 2 short days.<\/p>\n
It is, in my shamelessly obnoxious and biased opinion, the most valuable issue I\u2019ve written in some ways, in the newsletter\u2019s almost 100-issue run. My guess is, some people will find the information inside the most profitable thing they ever do in their businesses, while others will be disappointed and natter on about how they want something secksys and ninja or whatever.<\/p>\n
For the latter group:<\/p>\n
I\u2019ll just have to ramp up my jerk game to make them appreciate it more.<\/p>\n
To subscribe in time to get this issue, go here immediately:<\/p>\n