\u201cEmail Players\u201d subscriber Kendra LaBouf shows how to play to win instead of playing to not lose:<\/p>\n
I just wanted to let you know how The Email Players Skhema Book affected me.<\/strong><\/p>\n
I received the book two days ago. I read half of it the first day. I got to the part about unsubscribes and realized this is my biggest fear with daily email. I thought, “What about when people unsubscribe?” and you said, “They will.”<\/strong><\/p>\n
So the next day, I read the second half of the book, and still there was this nagging voice that said, “What about when people unsubscribe?” even though you had plainly stated that they will.<\/strong><\/p>\n
I realized then and there that one of my biggest obstacles is I really want to be liked. But trying to be liked has never served me well in any other area of life, so why was I so hung up on it for my less-than-a-year-old business. It’s just a baby business! It doesn’t need to grow up with baggage.<\/strong><\/p>\n
So I sent out my first email using your techniques in the book with the title I can’t even pronounce, and made my pot of morning coffee. Before I had even had a chance to pour a cup, I got a notification that I made a sale from that email!<\/strong><\/p>\n
And the unsubscribes? That happened too. Four of them in the last five hours.<\/strong><\/p>\n
Guess which thing I’m focusing on and calling my mom about?<\/strong><\/p>\n