{"id":13568,"date":"2019-03-27T14:00:42","date_gmt":"2019-03-27T21:00:42","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13568"},"modified":"2019-03-27T14:00:42","modified_gmt":"2019-03-27T21:00:42","slug":"why-give-value-is-the-devil","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/","title":{"rendered":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom"},"content":{"rendered":"<p>You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value.<\/p>\n<p>People who do it are basically stealing sales from themselves.<\/p>\n<p>And, in this short video I talk not only about why it\u2019s a lie, and what works far better than giving free value ever will if more sales is the plumb you\u2019re after picking.<\/p>\n<p>Here\u2019s the lovin\u2019:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hku-sjUwzfU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,8,9,14],"tags":[],"class_list":["post-13568","post","type-post","status-publish","format-standard","category-business-building","category-copywriting-and-sales-letters","category-email-marketing","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-03-27T21:00:42+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-03-27T21:00:42+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#blogposting\",\"name\":\"Why \\u201cgive value!\\u201d is the most insidious lie in all marketing-dom - Ben Settle\",\"headline\":\"Why \\u201cgive value!\\u201d is the most insidious lie in all marketing-dom\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2019-03-27T14:00:42+00:00\",\"dateModified\":\"2019-03-27T14:00:42+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#webpage\"},\"articleSection\":\"Business Building, Copywriting, Email, Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/#listItem\",\"name\":\"Business Building\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/#listItem\",\"position\":2,\"name\":\"Business Building\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#listItem\",\"name\":\"Why \\u201cgive value!\\u201d is the most insidious lie in all marketing-dom\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#listItem\",\"position\":3,\"name\":\"Why \\u201cgive value!\\u201d is the most insidious lie in all marketing-dom\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/#listItem\",\"name\":\"Business Building\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/\",\"name\":\"Why \\u201cgive value!\\u201d is the most insidious lie in all marketing-dom - Ben Settle\",\"description\":\"You can\\u2019t swing a bat without hitting someone online going on and on about \\u201cgive value!\\u201d \\u2014 how you always have to give value, it\\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-give-value-is-the-devil\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2019-03-27T14:00:42+00:00\",\"dateModified\":\"2019-03-27T14:00:42+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle","description":"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from","canonical_url":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#blogposting","name":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle","headline":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2019-03-27T14:00:42+00:00","dateModified":"2019-03-27T14:00:42+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#webpage"},"articleSection":"Business Building, Copywriting, Email, Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/business-building\/#listItem","name":"Business Building"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/business-building\/#listItem","position":2,"name":"Business Building","item":"https:\/\/bensettle.com\/blog\/category\/business-building\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#listItem","name":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#listItem","position":3,"name":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/business-building\/#listItem","name":"Business Building"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#webpage","url":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/","name":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle","description":"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2019-03-27T14:00:42+00:00","dateModified":"2019-03-27T14:00:42+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle","og:description":"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from","og:url":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/","article:published_time":"2019-03-27T21:00:42+00:00","article:modified_time":"2019-03-27T21:00:42+00:00","twitter:card":"summary_large_image","twitter:title":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom - Ben Settle","twitter:description":"You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from"},"aioseo_meta_data":{"post_id":"13568","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 16:16:35","updated":"2025-06-25 02:13:09","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/business-building\/\" title=\"Business Building\">Business Building<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhy \u201cgive value!\u201d is the most insidious lie in all marketing-dom\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Business Building","link":"https:\/\/bensettle.com\/blog\/category\/business-building\/"},{"label":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom","link":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13568"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13568\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}