{"id":13568,"date":"2019-03-27T14:00:42","date_gmt":"2019-03-27T21:00:42","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13568"},"modified":"2019-03-27T14:00:42","modified_gmt":"2019-03-27T21:00:42","slug":"why-give-value-is-the-devil","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-give-value-is-the-devil\/","title":{"rendered":"Why \u201cgive value!\u201d is the most insidious lie in all marketing-dom"},"content":{"rendered":"<p>You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value.<\/p>\n<p>People who do it are basically stealing sales from themselves.<\/p>\n<p>And, in this short video I talk not only about why it\u2019s a lie, and what works far better than giving free value ever will if more sales is the plumb you\u2019re after picking.<\/p>\n<p>Here\u2019s the lovin\u2019:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hku-sjUwzfU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can\u2019t swing a bat without hitting someone online going on and on about \u201cgive value!\u201d \u2014 how you always have to give value, it\u2019s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value. People who do it are basically stealing sales from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,8,9,14],"tags":[],"class_list":{"0":"post-13568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building","7":"category-copywriting-and-sales-letters","8":"category-email-marketing","9":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13568"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13568\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}