{"id":13590,"date":"2020-04-12T05:15:54","date_gmt":"2020-04-12T12:15:54","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13590"},"modified":"2020-04-12T05:15:54","modified_gmt":"2020-04-12T12:15:54","slug":"why-i-dont-do-business-with-junkies","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-i-dont-do-business-with-junkies\/","title":{"rendered":"Why I Don’t Do Business With Junkies"},"content":{"rendered":"

\u201cSome worthless junkie. For him, you intervened and put us all at risk? Some contemptible junkie who couldn\u2019t keep the peace for eight hours?\u201d<\/strong><\/p>\n

\u2014 Gustavo Fring<\/strong>
\n\u201cBreaking Bad\u201d<\/strong><\/p>\n

So saideth the criminal mastermind in \u201cBreaking Bad.\u201d<\/p>\n

And I have found his “don’t do business with junkies” to be invaluable selling online, too.<\/p>\n

Specifically, when it comes to what I call \u201cnew product junkies\u201d \u2014 a concept I was introduced to a few years ago from the brilliant Michelle Spiva back when me and my pals did our \u201cOceans 4\u201d masterminds. And it had such an impact on me that day, I not only had to have her on the podcast I had at the time to discuss it, but I changed huge parts of my business in ways that has created far more growth, with far less frustration.<\/p>\n

Anyway, here is what happened:<\/p>\n

One of the attendees sold in a biz-opp kind of niche.<\/p>\n

And, his biggest frustration was having a gaggle of customers who (1) were always looking for something new (2) never actually implemented or used the things they did buy (3) and because of that, they had a huge list of one-time buyers – who were also huge pains in the arse to deal with – who just craved yet another new offer they\u2019d then have to keep creating to keep their business successful, while they never bought anything on the back-end \u2014 which is where the real money in direct marketing is.<\/p>\n

That\u2019s when Michelle piped up:<\/p>\n

(Paraphrased)<\/p>\n

\u201cThey are addicted to the dopamine drip they get whenever they buy something new.\u201d<\/strong><\/p><\/blockquote>\n

Yes, this is a very real phenomenon.<\/p>\n

And, is not just something I use to mock people with.<\/p>\n

And when you understand it you realize why doing business with these junkies can be just as dangerous to your business as doing business with a junkie was to Gus Fring\u2019s operation \u2014 which, in many ways, letting junkie Jesse Pinkman stay in the operation led to his downfall.<\/p>\n

Let me give you an example of what I mean from last year.<\/p>\n

There is a particularly aggressive junkie who tried to subscribe to \u201cEmail Players\u201d several times to get the April 2019 issue.<\/p>\n

I think I counted 5 times \u2014 all under various different names.<\/p>\n

Now, this is a guy who has joined in the past.<\/p>\n

Quit right afterwards.<\/p>\n

And then, somehow snuck in several more times.<\/p>\n

And, the reason why he couldn’t resist is because he reads my emails promoting a specific issue, sees something \u201ccool!\u201d I am going to teach, his marketing prole cravings kick in and the feening begins… and he then subscribes to learn that one tip thinking it\u2019s going to somehow change his marketing prole life (it won\u2019t, it\u2019ll just make it worse, and further strengthen my hold on his psyche), then quits, after he gets his hit of elBenbo\u2019s crystal cool persuasion.<\/p>\n

Then, he presumably scuttles off to the goo-roo casino.<\/p>\n

Plays a few slot machines & gets distracted by the bright flashing lights and sounds.<\/p>\n

And, I won\u2019t see him try again until the next time I do something to activate his cravings.<\/p>\n

Now, think about this:<\/p>\n

This bloke \u2014 and people like him, he’s far from the only one \u2014 is so pathetically & hopelessly addicted to buying \u201cNEW!\u201d that he literally tries to commit fraud, paying me upwards of $100 each time to boot, and then proceeds to do nothing, only to come back again the next time he gets a craving for my, er, merchandise.<\/p>\n

Again, he\u2019s not the only one.<\/p>\n

I\u2019ve seen it many, many times over the years.<\/p>\n

These contemptible junkies are so enslaved to their addiction for “NEW!” they simply keep wasting their money, doing nothing, probably hanging out in Facebook groups all day telling everyone they are an \u201centrepreneur!\u201d, and repeating the cycle over and over and over for years, never getting any further than their next toke on.<\/p>\n

Now, a shallow & small-thinker will say:<\/p>\n

\u201cWhy not just sell to them? Who does it hurt?\u201d<\/strong><\/p><\/blockquote>\n

Because Chuckles, as Paul said in the New Testament:<\/p>\n

\u201cA little leaven leaveneth the whole lump\u201d<\/strong><\/p><\/blockquote>\n

Let serial killers, rapists, adulterers, etc in, and guess what\u2019s going to happen?<\/p>\n

You\u2019ll only get more of the same.<\/p>\n

And, run the risk of their evil ways \u201cturning\u201d others into such types on the sneak.<\/p>\n

You are the sum total of those you spend your time with.<\/p>\n

Including online.<\/p>\n

And, yes, including by who you sell to.<\/p>\n

By catering to new product junkies, serial quitters, excuse-makers, small-thinkers, do-nothings, copycats, freebie-seekers, etc, I\u2019d become more \u201clike\u201d them \u2014 whether I want to or not, in little, subtle ways. Their new product junkie antics then can also \u201cspread\u201d to my other subscribers and customers just by them running around talking about how they are one of my paid subscribers, where others may think they want to be more like the junkie, and the leaven spreads.<\/p>\n

Thus, I want nothing to do with them.<\/p>\n

And, you know what?<\/p>\n

By actively and aggressively repelling them and refusing to sell to them, my business has grown much bigger, much more consistently, at a much faster rate than before I stopped selling to them.<\/p>\n

Make no mistake:<\/p>\n

It’d be very easy to start a business catering to them.<\/p>\n

All you have to do is what Jesse Pinkman did:<\/p>\n

Go (figuratively) sling drugs to the other junkies coming out of the 12-step program meetings. And, many guru-types who are one failed launch away from living in a van down by the river do just that.<\/p>\n

But, it’s a terrible foundation to build a business on, in my opinion.<\/p>\n

You obviously can do whatever you want.<\/p>\n

Most people reading this will not be able to wrap their minds around how dire this is.<\/p>\n

And that\u2019s perfectly okay.<\/p>\n

But, the few who do?<\/p>\n

If you want to listen to another rant I did about this, simply go into the free Ben Settle mobile app in the elBenbo TV channel, and you\u2019ll find just such a video.<\/p>\n

What?<\/p>\n

Yon\u2019t have my mobile app?<\/p>\n

Then that\u2019s something we shall have to remedy then isn\u2019t it?<\/p>\n

Simply subscribe to free daily emails on this website, and follow the instructions in the welcome email I will send you right after (in the P.S.)<\/p>\n

NOTE:<\/p>\n

Do not download my app directly from the Apple or Google Play stores. Go to the URL above and get a username & password first.<\/p>\n

Otherwise, you won\u2019t be able to access it.<\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSome worthless junkie. For him, you intervened and put us all at risk? Some contemptible junkie who couldn\u2019t keep the peace for eight hours?\u201d \u2014 Gustavo Fring \u201cBreaking Bad\u201d So saideth the criminal mastermind in \u201cBreaking Bad.\u201d And I have found his “don’t do business with junkies” to be invaluable selling online, too. Specifically, when […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,8,9,11,12,14],"tags":[],"class_list":{"0":"post-13590","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building","7":"category-copywriting-and-sales-letters","8":"category-email-marketing","9":"category-inner-game","10":"category-list-building","11":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13590"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13590\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}