Yesterday I said I’d send you 7 gifts over the next week.<\/p>\n
Each “gift” being a way to market your business cheaply<\/em> and effectively<\/em> during ’09 and beyond.<\/p>\n Or, what I call “Tightwad Marketing Secrets”.<\/p>\n Here’s numero uno:<\/p>\n Now hold on a second there, partner.<\/p>\n If the mere thought<\/em> of public speaking gives you the “heebie-jeebies”, I totally understand.<\/p>\n Apparently, more people are afraid of speaking than dying<\/em>.<\/p>\n Yikes.<\/p>\n Whatever the case, it’s an extremely powerful (and dirt cheap) way to market.<\/p>\n And there are 3 reasons why you should at least **consider** it:<\/p>\n 1. The Podium Effect<\/strong><\/p>\n What’s the podium effect? <\/p>\n The podium effect is a phenomenon where people instantly and automatically<\/em> respect, trust and believe<\/strong> people who talk at seminars or small workshops.<\/p>\n In other words… you can be a complete “nobody” in your market now but, the second you start speaking, you are suddenly the top dawg.<\/p>\n Almost anything you say is taken as “gospel.”<\/p>\n And (believe it or not) refunds of product you sell during your talk are practically non-existent.<\/p>\n Pretty cool, eh?<\/p>\n 2. Instant Product Creation<\/strong><\/p>\n This is another powerful benefit of speaking:<\/p>\n When you’re done, you got a product.<\/p>\n But, not just any old product.<\/p>\n This is a product with “built-in” proof and credibility.<\/p>\n A product with some TEETH.<\/strong><\/p>\n It’s true.<\/p>\n When you sell a recorded talk, and you say in your ad copy, “This is a speech I gave at…”<\/em> all the sudden it has some “oomph!”<\/p>\n It’s not a slapped-together eBook or MP3 made in the safety of some kid’s basement.<\/p>\n No, your product has some friggin’ sex appeal.<\/p>\n It’s different and sexy and unique.<\/p>\n Something everyone<\/em> is looking for more of.<\/p>\n 3. Nobody Else Is Doing It<\/strong><\/p>\n Let’s face it:<\/p>\n Hardly anyone gives public talks.<\/p>\n Hey, I admit, I’ve yet to do it myself (it’s one of my ’09 goals.)<\/p>\n All of which means, if YOU give a talk… you can be 99% sure none<\/em> of your competition is reaching your market the same way.<\/p>\n It’s like getting an exclusive full-page ad on page 1 of a high-selling publication.<\/strong><\/p>\n You get all the prestige and positioning and selling power your “non-speaking” competition can only dream<\/em> of hiding behind their computers.<\/p>\n And do you know what the real beauty of this is?<\/p>\n It doesn’t have to be hard.<\/p>\n You don’t have to speak in front of thousands of strangers.<\/p>\n You can do it at your local library or bookstore or anywhere comfortable for you.<\/p>\n It can even be as laid back as doing “Q&A” sitting on a stool.<\/strong><\/p>\n That’s easy, isn’t it?<\/p>\n OK, so that’s Tightwad Marketing Secret #1: Public Speaking<\/p>\n It’s cheap (free in many cases).<\/p>\n And can bring you some truly eazy money.<\/p>\n You can learn more about public speaking<\/a><\/strong> in the interview I did with JP Maroney.<\/p>\n JP is a serial business builder, author and public speaker who routinely earns tens of thousands of dollars per speech using a unique method he’s developed over the past several years.<\/p>\n This is (by FAR) the most “underrated” interview on my site.<\/p>\n And in some ways the most valuable<\/em>, too.<\/p>\n JP shows you things like: Tips for banishing your fear of public speaking… Selling on stage without coming off as a “salesman”… Creating products with your talks… Using public speaking to launch new products or services…<\/p>\n … and a whole lot more.<\/p>\n Anyway, you can grab it (it’s free) today at:<\/p>\n Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":" Yesterday I said I’d send you 7 gifts over the next week. Each “gift” being a way to market your business cheaply and effectively during ’09 and beyond. Or, what I call “Tightwad Marketing Secrets”. Here’s numero uno: Public Speaking Now hold on a second there, partner. If the mere thought of public speaking gives […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1364","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}