The following will seem a bit \u201ccounter intuitive\u201d to a lot of people.<\/p>\n
And, it\u2019s something that frustrates even my best customers sometimes.<\/p>\n
But, there is a method to the madness.<\/p>\n
Anyway, here\u2019s the story:<\/p>\n
A couple weeks ago, I got this question from a new \u201cEmail Players\u201d subscriber:<\/p>\n
\u201cI’m a new freelance copywriter, currently working on mastering long form sales copy, and email marketing for clients, I would love to know if you have any courses, or coaching, or book courses, that I can buy? I saw that you have email client horde but I can’t seem to find other courses from you on Google. Weird. Can I have the links to all your courses, book courses like email client horde, and all of them? Would greatly appreciate it\u201d<\/strong><\/p><\/blockquote>\n
Now, by all observable variables, this is a great customer.<\/p>\n
Serious about succeeding.<\/p>\n
And, eager to learn and implement.<\/p>\n
But, the only thing I would reply with was:<\/p>\n
\u201cPatience, eager one.\u201d<\/strong><\/p><\/blockquote>\n
Why would I do this, and not send them a pile of links to all my books, offers, and products, especially when raring to go?<\/p>\n
Because of a \u201claw\u201d I follow.<\/p>\n
A law that has helped me create what I believe (and I have many testimonials and happy JV partners to back this up) is one of the most responsive email lists in my industry.<\/p>\n
It\u2019s also a \u201claw\u201d I teach in the June \u201cEmail Players\u201d issue.<\/p>\n
Specifically, in the 3-page bonus \u201cRavings of an Adman\u201d insert.<\/p>\n
Although, full disclosure:<\/p>\n
The insert is about how I apply this law to pricing my offers, as I have a very specific approach to pricing I rarely see anyone do, much less teach. But, it is also why I don\u2019t do \u201cwhole enchilada\u201d offers or even let people buy everything at once in most cases.<\/p>\n
Yes, even at the expense of getting many upfront sales.<\/p>\n
But, I suspect it gets Yours Crotchety many more overall over time \u2014 and that is why I think it has helped me build one of the most responsive lists in my industry. It is also why I will say if you want to know how to approach pricing your offers especially, violate this law at your peril\u2026<\/p>\n
The deadline to get this June issue is almost upon you.<\/p>\n
If you want it, subscribe at this link today:<\/p>\n