No time for dilly-dally today.<\/p>\n
Let’s jump right into Tightwad Marketing Secret #2:<\/p>\n
PR is, IMHO, the ultimate<\/em> marketing strategy.<\/p>\n Nothing else even comes close.<\/p>\n Why?<\/p>\n Because media publicity (when done right) will inoculate you — like a vaccine — against the rising tide of consumer skepticism and competing advertising. <\/p>\n And literally make you a “celebrity” overnight.<\/p>\n It’s true.<\/p>\n Once you get on the radio, on the TV or in the newspapers, you automatically<\/em> become an instant celebrity — with the implied<\/em> endorsement of the media. <\/p>\n And like it or not… in today’s “celebrity-obsessed” culture, people shower celebrities with WAY more attention, respect and money than they do “experts.”<\/p>\n Plus, here’s another biggie:<\/p>\n Media publicity gives you some extremely powerful “ready made” marketing pieces prepared for you — free. <\/strong><\/p>\n These take the form of newspaper (or magazine) articles, radio interviews and TV interviews. <\/p>\n And make no mistake about it:<\/p>\n Copies of these articles and interviews are FAR more effective than any “advertising” you can write yourself or hire some hotshot copywriter to do for ya.<\/p>\n Instead of being easily-ignored “sales pitches” — they are informational articles<\/em> (which happen to sell your products and services if you know how the “game” is played when you talk to reporters).<\/p>\n Plus, think of the power your ad will have when you put media quotes in it. <\/p>\n It’s one thing to read a testimonial from Joe Blow in Jerkwater Heights, IL.<\/p>\n It’s quite another to read a quote from a New York Times reporter.<\/p>\n More:<\/p>\n When you know how to use them, these media pieces are “timeless.”<\/p>\n You can use them forever — and for ANYTHING you sell. <\/p>\n Frankly, it doesn’t even matter if what you’re selling is directly related to your media stories.<\/p>\n Just saying you’ve been featured in USA Today or been on dozens of talk shows gives you an air of credibility and “star power” your competition can’t touch with a 10 foot pole.<\/p>\n Finally… media publicity is cheap. <\/strong><\/p>\n It only costs a “whopping” 6 cents per fax if you use a service like JBlast.com.<\/p>\n You can send 1,000 press releases for $60!<\/p>\n All it takes is ONE of those 1,000 to give you that coveted “celebrity positioning” in your market.<\/p>\n And (of course) you’ll get lots of sales, traffic and leads, too.<\/p>\n Happens all the time. <\/p>\n And hey, if you’re REALLY a tightwad, and 6 cents is too much, you can use a website like RadioGuestList.com to find online talk shows and contact them by email.<\/p>\n I just did this recently for my dog book, and will soon be on an Internet talk show heard by some 10,000 people.<\/p>\n Think I’ll be able to sell a few books to an audience that big?<\/p>\n Anyway, so that’s Tightwad Marketing Secret #2: Media publicity.<\/strong><\/p>\n I can’t recommend it enough.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> There is one little “snag” about publicity: <\/p>\n In order to use it, you MUST know how to write a press release. Trying to get the media to interview you without a press release is like trying to get a job interview without a resume. <\/p>\n It just ain’t gonna happen. <\/p>\n In Appendix 11 of my upcoming Copywriting Grab Bag<\/a><\/strong> book, I walk you step by step through writing a press release using an extremely successful press release I wrote as an example — complete with the actual press release itself for you to model.<\/p>\n Anyway, it should be ready within the next 30 days (hopefully). <\/p>\n If you want to be notified when it’s released, go to:<\/p>\n No time for dilly-dally today. Let’s jump right into Tightwad Marketing Secret #2: Media Publicity PR is, IMHO, the ultimate marketing strategy. Nothing else even comes close. Why? Because media publicity (when done right) will inoculate you — like a vaccine — against the rising tide of consumer skepticism and competing advertising. And literally make […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1369","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1369"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1369\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}