A few months ago, while selling the great A-list copywriter and \u201cEmail Players\u201d subscriber Kim Krause Schwalm\u2019s copywriting product, I wrote this in the email:<\/p>\n
One of my all-time favorite copywriters \u2014 and, frankly, one of the 3 best copywriting minds who ever walked this planet \u2014 was the late, great Jim Rutz, who was so good he charged a fat $100k fee. And, Kim not only competed and won against that great master of copywriting, but did so twice.<\/strong><\/p><\/blockquote>\n
And, it got the attention of an amateur grammar nazi:<\/p>\n
GRAMMAR NAZI: \u201cAnd, Kim not only competed\u2026\u201d -> “And, Jim not only competed…”<\/strong><\/p>\n
elBENBO: Jim didn’t compete with himself. Your grammar nazi game needs work.<\/strong><\/p><\/blockquote>\n
Anyway, the point?<\/p>\n
I\u2019m not sure there is one.<\/p>\n
Except, maybe, if one is going to be a dorky grammar nazi, at least do it right\u2026<\/p>\n
The beauty of my \u201cEmail Players\u201d methodology is, even if you horribly mangle your grammar and spelling, you can still make just as many \u2014 and probably a lot more for reasons I won\u2019t go into here \u2014 sales as if you spend 3 hours polishing every word to sparkling spelling perfection.<\/p>\n
If you want to be a proof-reader, you can make a gloriously modest wage doing so.<\/p>\n
And, possibly even get away with being a pretentious wannabe advertising critic.<\/p>\n
But if you want to make sales?<\/p>\n
You’re far better off knowing how to sell than to spell.<\/p>\n
Free advice based on years of building a business and not just talking about it on social media…<\/p>\n
Subscription info here:<\/p>\n