Over the past few months especially, your long-suffering storyteller has been doing something that, according to 100+ years of direct response is not \u201csupposed\u201d to work.<\/p>\n
Something railed against by many old school copywriting authors.<\/p>\n
Yes, including several I respect the most.<\/p>\n
And yet, doing this has been netting me quite a bit of the booty.<\/p>\n
(The financial kind, that is).<\/p>\n
Anyway, what is this forbidden thing I\u2019ve been doing?<\/p>\n
Using blatant humor in my sales letters.<\/p>\n
And, in many cases, lots of it.<\/p>\n
For example:<\/p>\n
The headline I wrote to sell the Gorilla Mind nootropics a few months ago. And the headline and copy for my Email Players List Swell book. And, also, in many other parts of my sales copy for various other books I sell.<\/p>\n
The late, great Claude Hopkins would not have approved.<\/p>\n
But, my customers clearly did \u2014 as these sales letters all did extremely well.<\/p>\n
More:<\/p>\n
Some people would no doubt note those were written to my warm lists. And, might be tempted to think that all this humor stuff won\u2019t work to ice cold lists.<\/p>\n
And those well-meaning people would be wrong.<\/p>\n
How do I know?<\/p>\n
Because of all the examples of humor that have worked to cold markets.<\/p>\n
Especially the examples I have conveniently provided in the upcoming August \u201cEmail Players\u201d issue \u2014 including from some of the heaviest hitters the copywriting world has ever known who a lot of copywriters and marketers would probably assume would not use such tomfoolery in their ads.<\/p>\n
The fun begins on page 6 of the August issue.<\/p>\n
And, I spend quite a bit of time on this topic inside.<\/p>\n
Here is the link to get it before I send it to the printer and it\u2019s too late:<\/p>\n