{"id":13751,"date":"2019-07-30T04:15:06","date_gmt":"2019-07-30T11:15:06","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13751"},"modified":"2019-07-30T04:15:06","modified_gmt":"2019-07-30T11:15:06","slug":"the-unorthodox-secret-of-using-anti-proof-to-sell-to-hardened-skeptics","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-unorthodox-secret-of-using-anti-proof-to-sell-to-hardened-skeptics\/","title":{"rendered":"The Unorthodox Secret Of Using &#8220;Anti-Proof&#8221; To Sell To Hardened Skeptics"},"content":{"rendered":"<p>Recently, \u201cEmail Players\u201d subscriber K.G. asked:<\/p>\n<blockquote><p><strong>The most common objection I seem to face is (since I\u2019ve entered a new market with no prior visible presence)&#8230; \u201cIf you\u2019re so great, how come when I\u2019ve never heard of you\u201d or \u201cwhy is there nothing when I google you\u201d, \u201cwhy should I trust you\u201d, etc. The market seems to have been completely sucked of trust by ever evolving claims etc. I have some good proof, but since everyone else is using similar proof, it doesn&#8217;t have much of an impact as far as trust goes.<\/strong><\/p><\/blockquote>\n<p>The answer is to use what I refer to as:<\/p>\n<p>&#8220;Anti-proof.&#8221;<\/p>\n<p>I\u2019ve never heard anyone talk about this before.<\/p>\n<p>But, it\u2019s something I use to the hilt whenever selling something I don\u2019t have a lot of credibility with, but that I know works, especially when dealing with hardened skeptics always looking for any whiff of an excuse to click away.<\/p>\n<p>The August \u201cEmail Players\u201d issue talks about this in depth on pages 18-19.<\/p>\n<p>The deadline to get it is tomorrow when I send it to the printer.<\/p>\n<p>So procrastination is not your friend if you want this issue.<\/p>\n<p>Go to this link right away to get in on time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, \u201cEmail Players\u201d subscriber K.G. asked: The most common objection I seem to face is (since I\u2019ve entered a new market with no prior visible presence)&#8230; \u201cIf you\u2019re so great, how come when I\u2019ve never heard of you\u201d or \u201cwhy is there nothing when I google you\u201d, \u201cwhy should I trust you\u201d, etc. The market [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":["post-13751","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-email-marketing","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - 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