{"id":13751,"date":"2019-07-30T04:15:06","date_gmt":"2019-07-30T11:15:06","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13751"},"modified":"2019-07-30T04:15:06","modified_gmt":"2019-07-30T11:15:06","slug":"the-unorthodox-secret-of-using-anti-proof-to-sell-to-hardened-skeptics","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-unorthodox-secret-of-using-anti-proof-to-sell-to-hardened-skeptics\/","title":{"rendered":"The Unorthodox Secret Of Using &#8220;Anti-Proof&#8221; To Sell To Hardened Skeptics"},"content":{"rendered":"<p>Recently, \u201cEmail Players\u201d subscriber K.G. asked:<\/p>\n<blockquote><p><strong>The most common objection I seem to face is (since I\u2019ve entered a new market with no prior visible presence)&#8230; \u201cIf you\u2019re so great, how come when I\u2019ve never heard of you\u201d or \u201cwhy is there nothing when I google you\u201d, \u201cwhy should I trust you\u201d, etc. The market seems to have been completely sucked of trust by ever evolving claims etc. I have some good proof, but since everyone else is using similar proof, it doesn&#8217;t have much of an impact as far as trust goes.<\/strong><\/p><\/blockquote>\n<p>The answer is to use what I refer to as:<\/p>\n<p>&#8220;Anti-proof.&#8221;<\/p>\n<p>I\u2019ve never heard anyone talk about this before.<\/p>\n<p>But, it\u2019s something I use to the hilt whenever selling something I don\u2019t have a lot of credibility with, but that I know works, especially when dealing with hardened skeptics always looking for any whiff of an excuse to click away.<\/p>\n<p>The August \u201cEmail Players\u201d issue talks about this in depth on pages 18-19.<\/p>\n<p>The deadline to get it is tomorrow when I send it to the printer.<\/p>\n<p>So procrastination is not your friend if you want this issue.<\/p>\n<p>Go to this link right away to get in on time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, \u201cEmail Players\u201d subscriber K.G. asked: The most common objection I seem to face is (since I\u2019ve entered a new market with no prior visible presence)&#8230; \u201cIf you\u2019re so great, how come when I\u2019ve never heard of you\u201d or \u201cwhy is there nothing when I google you\u201d, \u201cwhy should I trust you\u201d, etc. The market [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-13751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13751"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13751\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}