This\u2019ll probably rattle a few fragile & get-offended-at-everything types on my list.<\/p>\n
But, for whatever reason, I\u2019ve always had a special attraction to Latinas. Probably it’s because I failed to date any all through high school and college. Thus, after landing my dame \u2014 a Latina, finally \u2014 a couple years ago, it did not take long for her to notice the All-Seeing Eye of elBenbo zooming in whenever another attractive Latina walks by.<\/p>\n
Sometimes she even jokes about my developing a “tolerance” to Latinas.<\/p>\n
Not unlike an alcoholic growing a tolerance to alcohol or a coffee drinker growing a tolerance to caffeine.<\/p>\n
Whatever the case, there’s a very real business application to this:<\/p>\n
And sometimes, people can get a \u201ctolerance\u201d to your sales pitches. This is something that can happen if you mail frequently or post frequently on social media. And unlike caffeine, etc, that means, the healthy & profitable way to deal with this tolerance to you and your emails is not pulling back or coasting in your daily marketing efforts\u2026 but doubling, tripling, and even quadrupling down.<\/p>\n
I\u2019ll use myself as an example.<\/p>\n
For my list, one email per day doesn\u2019t really cut it.<\/p>\n
Many people have a tolerance to my wiles.<\/p>\n
Thus, to keep intoxicating them with said wiles… I have had to double down, and give them more, to give them the same level of excitement they used to get when I sent only 5 emails per week, then 7 per week, and now often 2-3 or more times per day (when promoting an upcoming \u201cEmail Players\u201d issue or a special offer, affiliate deal, etc).<\/p>\n
There are two ways to prevent this tolerance.<\/p>\n
The first is obviously more, not less, contact.<\/p>\n
If I have to \u201csell\u201d you on that, you\u2019re simply not ready for anything I offer. You can safely put your wallet away or opt-out or just keep doing whatever it is you do.<\/p>\n
The second is not-so-obvious.<\/p>\n
But, it’s just as crucial as more, not less, contact.<\/p>\n
And, I would argue mandatory if you want more contact to work in your favor, and not against you, as it does for most people who mail or post more frequently.<\/p>\n
This not-so-obvious thing is taught in the September \u201cEmail Players\u201d issue.<\/p>\n
It\u2019s like a 15-point \u201cmanifesto\u201d for the law of persuasion it teaches.<\/p>\n
Follow these 15-points and I simply don\u2019t see how you can fail. That is, if you do it right, aren\u2019t a lazy bum about mailing, and have patience, a long-term investor mindset (not a short term opportunity mindset), and aren\u2019t a wimp about testing something new.<\/p>\n
This issue goes to the printer soon.<\/p>\n
After that, it\u2019ll be too late to get your greedy meat hooks on it.<\/p>\n
Here\u2019s the link:<\/p>\n