I\u2019ve said it before (many times), and I\u2019ll say it again:<\/p>\n
My #1 favorite business book is \u201cThe System Club Letters\u201d written by \u201cEmail Players\u201d subscriber and the undisputed \u201cfounding father\u201d of internet marketing (even Time Magazine more or less admitted it):<\/p>\n
Mr. Ken McCarthy.<\/p>\n
And one of my favorite parts in his book is when he compares jazz to business:<\/p>\n
\u201cCopycats don\u2019t get far in jazz. In fact they don\u2019t exist. Unless you can figure out how to bring something new to the table, there\u2019s no seat for you. Business is a little more tolerant of \u2018knock off\u2019 artists, but in the long run the prize goes to businesses that develop a unique personality. The \u2018me too\u2019 business makes for slim pickings.\u201d<\/strong><\/p><\/blockquote>\n
While you let that soak in, here\u2019s another true life Ken McCarthy story:<\/p>\n
He recently and graciously interviewed me for his System Club.<\/p>\n
And, one of the first things he asked about was subject line advice.<\/p>\n
And the advice I gave was, first and foremost, to write subject lines that don\u2019t sound like something written by anyone else.<\/p>\n
Very simple advice.<\/p>\n
But, not necessarily very easy advice for a lot of folks.<\/p>\n
Even people who study copywriting have a hard time coming up with something that doesn\u2019t sound like something that\u2019d be written by someone else, and is just more easily-ignored \u201cme too\u201d marketing.<\/p>\n
But, your long-suffering storyteller has a 2-part cure for this.<\/p>\n
First, is what I teach in the \u201cEmail Players Skh?ma Book\u201d.<\/p>\n
(The book I send to new \u201cEmail Players\u201d subscribers)<\/p>\n
The second, and even better, cure for me-too marketing and sales copy is simply following the advice in the September \u201cEmail Players\u201d issue. It goes way beyond just heavily using your personality, having a unique personality, and saturating your marketing with your voice (all important), and taps into a deep, almost bottomless well-like principle of persuasion and influence and marketing I would say not 1 in 1,000 marketers \u2014 especially online \u2014 even thinks about, much less uses or uses properly.<\/p>\n
The deadline to subscribe in time to get it is in less than 48 hours.<\/p>\n
Here\u2019s that secksy link:<\/p>\n