{"id":13788,"date":"2019-08-30T04:30:25","date_gmt":"2019-08-30T11:30:25","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13788"},"modified":"2019-08-30T04:30:25","modified_gmt":"2019-08-30T11:30:25","slug":"the-dark-brand-rises","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-dark-brand-rises\/","title":{"rendered":"The Dark Brand Rises"},"content":{"rendered":"
\n

Last week I re-watched “The Dark Knight Rises”.<\/p>\n

And during the first fight between Batman and Bane, when Batman gets his back broken, Bane is monologuing, and Batman throws some smoke bomb things. Laughing at Batman’s feeble attempt to trick him, Bane says:<\/p>\n

\u201cTheatricality & deception. Powerful agents to the uninitiated; but we are initiated aren’t we, Bruce.\u201d<\/strong><\/p><\/blockquote>\n

And it occurred to me:<\/p>\n

That line directly relates to something about selling online and building a powerful brand that\u2019s been on my mind for the last few years, since having a conversation with \u201cEmail Players\u201d subscriber Tyson Zahner at an event we both spoke at.<\/p>\n

Here\u2019s the context:<\/p>\n

It was an event for MLMers to learn marketing.<\/p>\n

And, while we listened in about peoples\u2019 products and stories, we were both blown away by how ripe certain markets are for the picking by someone with even an elementary grasp of direct response marketing. Specifically, markets that aren\u2019t being overheated with competition and marketers, where just having a crappy little sales letter with a crappy little headline would be worth a small fortune to someone.<\/p>\n

I can\u2019t remember exactly what Tyson said.<\/p>\n

But, paraphrased, it went something like:<\/p>\n

\u201cIt\u2019s so much easier to sell to these markets, selling to other marketers is hard because they\u2019ve seen all the tricks and the techniques\u201d<\/strong><\/p><\/blockquote>\n

All 100% true, too.<\/p>\n

And that\u2019s why what Bane said shot my antenna up.<\/p>\n

If you sell to markets that are \u201cinitiated\u201d in as much as they have seen all the typical marketing ploys and tricks, all the lame tactics and techniques, all the benefit-oriented headlines and bullets, engagement device-laden videos, turn-of-phrases, persuasion formulas, and the list goes on\u2026 it\u2019s not only a much tougher row to ho, but it\u2019s only going to get more so over time, as more people get into the internet marketing gig.<\/p>\n

That\u2019s the bad news.<\/p>\n

The good news?<\/p>\n

None of that matters, and can even work firmly to your advantage to raise your brand, your sales, and your influence far high and above over everyone else you are \u201ccompeting\u201d against.<\/p>\n

How?<\/p>\n

By applying what\u2019s taught in the September \u201cEmail Players\u201d issue.<\/p>\n

It teaches a powerful \u201claw\u201d of persuasion and influence, especially if you use email, that can potentially drive sales and new business to your porky little piggy bank faster and more reliably and consistently than pretty much anything else I\u2019ve ever done.<\/p>\n

The caveat is, it takes time.<\/p>\n

It takes hard work.<\/p>\n

And, above all else, it takes patience.<\/p>\n

But notice I did not say it takes money, natural ability, a huge network, a naturally charismatic personality, or anything else you can\u2019t necessarily control.<\/p>\n

It\u2019s easily one of the most valuable issues I\u2019ve published.<\/p>\n

And, the deadline to get it is tomorrow.<\/p>\n

After that?<\/p>\n

Too late.<\/p>\n

Here\u2019s the link:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Last week I re-watched “The Dark Knight Rises”. And during the first fight between Batman and Bane, when Batman gets his back broken, Bane is monologuing, and Batman throws some smoke bomb things. Laughing at Batman’s feeble attempt to trick him, Bane says: \u201cTheatricality & deception. Powerful agents to the uninitiated; but we are initiated […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,8,14],"tags":[],"class_list":{"0":"post-13788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building","7":"category-copywriting-and-sales-letters","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13788"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13788\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}