Behold two of the most valuable business quotes ever uttered by human lips:<\/p>\n
Quote #1 \u2014 from Earl Nightingale<\/p>\n
(found in his video \u201cThe Boss\u201d)<\/p>\n
\u201cMost people\u2026want to be liked and want to get along, who want to be friends. They have problems and sorrows of their own about which we\u2019re not aware. They have bad days and disappointments. Make sure that the time they\u2019re with you is a high spot in their day and that they\u2019ll want to come back, not just because of your company, but because of you.\u201d<\/strong><\/p><\/blockquote>\n
Quote #2 \u2014 from A-list copywriter Doug D\u2019Anna<\/p>\n
(found in my \u201cCopywriting Grab Bag\u201d eBook)<\/p>\n
\u201cEverybody can recite benefits, benefits, benefits. Forget the benefits. Ultimately it\u2019s more than just benefits. You\u2019re selling the relationship too. It\u2019s not just a product. Just like I\u2019m going to go look to buy a car today. I\u2019m first really shopping for a salesman.\u201d<\/strong><\/p><\/blockquote>\n
They may not look it, but both are extremely deep thinking.<\/p>\n
In fact, I\u2019ve been reflecting upon them both for well over a decade, and still find new ways to apply them, almost every day, in almost every email I write, and in almost every interaction I have with my customers.<\/p>\n
More:<\/p>\n
There\u2019s far more going on then just the surface ideas of people don\u2019t buy your product or service, they buy \u201cyou.\u201d The above quotes were simply my own \u201cgateway\u201d drug to learning a special kind of marketing I talk in great detail about in the September \u201cEmail Players\u201d issue, which I am sending to the printer today.<\/p>\n
I call it a \u201cspecial\u201d kind of marketing because so few ever think to do it.<\/p>\n
And even fewer actually do do it.<\/p>\n
Yet, it\u2019s been used by a handful of people to become extremely successful.<\/p>\n
(In some cases, even when they didn\u2019t deserve it!)<\/p>\n
Like, for example, the media mogul and publishing empire-builder William Randolph Hearst. Donald Trump has used it a lot, too (in fact, I\u2019m reading Hearst\u2019s biography titled \u201cThe Chief\u201d and it is astounding how Hearstian Trump is). As did the late brilliant actor Steve McQueen, the late musician Prince, and the still-living Madonna, amongst others.<\/p>\n
But very few marketers do it, believe it or not.<\/p>\n
Yet the few who do, are all incredibly successful.<\/p>\n
Have ridiculously identifiable personal brands.<\/p>\n
And, also, have acquired a fanbase of clients and customers who would not even think of buying from or hiring anyone else \u2014 even if they could find someone \u201cbetter\u201d with better pricing at whatever it is they are buying or hiring someone for. It\u2019s all wrapped up in a secret law of persuasion. A law I dedicate the entire September \u201cEmail Players\u201d issue to. A law you, too, can use, regardless of your current social status, finances, skill levels, or experience now.<\/p>\n
The benefits of using this won\u2019t happen overnight.<\/p>\n
And it takes time and patience and hard work.<\/p>\n
But, I daresay it\u2019s worth it.<\/p>\n
If you want in on this issue, time is short.<\/p>\n
Once I send it to the printer today, it\u2019ll be too late to get it.<\/p>\n
Grab it at this link immediately, or forever hold your peace:<\/p>\n