{"id":1381,"date":"2009-01-08T14:54:09","date_gmt":"2009-01-08T14:54:09","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1381"},"modified":"2009-01-08T14:54:09","modified_gmt":"2009-01-08T14:54:09","slug":"tightwad-marketing-secret-4","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/tightwad-marketing-secret-4\/","title":{"rendered":"Tightwad Marketing Secret #4"},"content":{"rendered":"<p>OK, so far we&#8217;ve covered 3 of the 7 tightwad marketing secrets:<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/bensettle.com\/blog\/tightwad-marketing-secret-1\">Public speaking<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/bensettle.com\/blog\/tightwad-marketing-secret-2\">Media publicity<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/bensettle.com\/blog\/tightwad-marketing-secret-3\">Breakfast clubs<\/a><\/strong><\/li>\n<\/ul>\n<p>This 4th is one of my all-time my favorites.<\/p>\n<p>In fact, it&#8217;s sorta like the &#8220;Mount Olympus&#8221; of tightwad marketing secrets.<\/p>\n<p>And that is:  <\/p>\n<p><center><strong>Joint Ventures<\/strong><\/center><\/p>\n<p>JV&#8217;s are EASILY the fastest, quickest and (if you do them right) most <em>profitable<\/em> way to market your products and services.<\/p>\n<p>Why?<\/p>\n<p>Because they let you &#8220;leverage&#8221; OTHER peoples&#8217; time, money, resources, customers, personal branding and talents to sell YOUR products and services.<\/p>\n<p>Now, there are probably thousands of ways to do JV&#8217;s.<\/p>\n<p>But the one I like best simply goes like this:<\/p>\n<p><strong>You sell your product (or service) to someone else&#8217;s customer list and vice versa.<\/strong><\/p>\n<p>For example: <\/p>\n<p>Let&#8217;s say you sell a dog training book.<\/p>\n<p>You find a marketer with a list of 20,000 dog owners.<\/p>\n<p>You go to this dog list dude and make a deal to sell your book to his list of 20k dog owners and split the profits.<\/p>\n<p>You win by selling more books and building your list without spending a single penny.<\/p>\n<p>The list owner dude makes extra moolah without having to do anything but push that &#8220;send&#8221; button. <\/p>\n<p>And, assuming your book is top notch, he also strengthens the &#8220;trust factor&#8221; with his list &#8212; making them FAR more likely to buy from him again when he recommends a product (thereby putting more moolah in his pocket).<\/p>\n<p>Pretty simple, yeah?<\/p>\n<p>Hey, it IS simple,<\/p>\n<p><strong>But, just because it&#8217;s simple, doesn&#8217;t mean it&#8217;s always easy.<\/strong><\/p>\n<p>Especially when it comes to setting up these JV&#8217;s.<\/p>\n<p>You can&#8217;t just say to someone, &#8220;Hey!  I got this cool super duper product.  How about you sell it to your list and I&#8217;ll <em>let<\/em> you keep 50%!&#8221;<\/p>\n<p>Dumb, dumb, dumb.<\/p>\n<p><strong>These days, that&#8217;ll just get you <em>laughed<\/em> at.<\/strong><\/p>\n<p>So how should you contact people about doing JV&#8217;s?<\/p>\n<p>Especially if you don&#8217;t know a lot of people or are just starting out?<\/p>\n<p>Luckily, there are dozens of really simple ways to do this.<\/p>\n<p>And instead of listing them in this email, I am going to refer you to an interview I recently did with  &#8220;The Joint Venture Man&#8221; himself:  David Dutton.<\/p>\n<p>David started his business as a dirt broke college student with no connections, no money and no contacts (just a cell phone) &#8212; and now joint ventures with people most of us only read about or see on TV.  <\/p>\n<p>Like the legendary marketer <strong>Jim Straw<\/strong>,<strong> Joe Vitale<\/strong>, <strong>David Frey<\/strong>, <strong>Willie Crawford<\/strong> and even the stars of <strong>Donald Trump&#8217;s<\/strong> &#8220;The Apprentice.&#8221;<\/p>\n<p>With David&#8217;s unique methods, you don&#8217;t need to be in anyone&#8217;s &#8220;good old boy&#8221; club.<\/p>\n<p>You don&#8217;t have to beg, plead or bug anyone.<\/p>\n<p><strong>And you don&#8217;t need to be &#8220;extroverted&#8221; or be a good &#8220;bs&#8221; artist.<\/strong><\/p>\n<p>All you need are a few (very simple) JV secrets David has discovered, and you can quickly set up profitable joint ventures with almost anyone in your business, niche or industry.<\/p>\n<p>You can listen to this extremely valuable <strong><a href=\"http:\/\/www.BenSettle.com\/blog\/how-to-joint-venture-with-gurus\">joint venture<\/a><\/strong> interview <em>free<\/em> at:<\/p>\n<p><center><strong><a href=\"http:\/\/www.bensettle.com\/blog\/how-to-joint-venture-with-gurus\">www.BenSettle.com\/blog\/how-to-joint-venture-with-gurus<\/a><\/strong><\/center><\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> David also has a product about how he connects with marketers with giant lists and influence at:<\/p>\n<p><center><strong><a href=\"http:\/\/www.TheJointVentureMan.com\">www.TheJointVentureMan.com<\/a><\/strong> <\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK, so far we&#8217;ve covered 3 of the 7 tightwad marketing secrets: Public speaking Media publicity Breakfast clubs This 4th is one of my all-time my favorites. In fact, it&#8217;s sorta like the &#8220;Mount Olympus&#8221; of tightwad marketing secrets. And that is: Joint Ventures JV&#8217;s are EASILY the fastest, quickest and (if you do them [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1381","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"OK, so far we&#039;ve covered 3 of the 7 tightwad marketing secrets: Public speaking Media publicity Breakfast clubs This 4th is one of my all-time my favorites. 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