If\u2019n you struggle with \u201cwhat\u201d to write in sales copy & emails\u2026<\/p>\n
\u201cI\u2019m wondering if you could give me some advice on a promo I\u2019m writing\u2026The product is the world’s most expensive and exclusive gun oil\u2026My struggle is with the headline and lead\/big idea. There are a lot of benefits to the product, but I haven\u2019t written in this niche before, and I\u2019m not sure what they might care about most… enough to spend $100 on it.\u201d<\/strong><\/p><\/blockquote>\n
The answer to this is the same answer for anyone struggling with headlines and leads:<\/p>\n
Don\u2019t \u201cwrite\u201d a headline or think up a big idea at all.<\/p>\n
Let your market do that heavy lifting.<\/p>\n
In fact, the wise copywriter simply serves as a non-woo-woo, non-mystical, non-magical vessel for the market to speak through them to the rest of the market via the sales copy.<\/p>\n
And, lest you think this is advice I merely give but don\u2019t take:<\/p>\n
I am doing this very thing for a new SAAS venture I\u2019m heavily invested in.<\/p>\n
And to get into the heads & psychology of the market, I did \u2014 and am still doing \u2014 a lot of market research. And by the time I\u2019m done, 80% of my sales copy and emails will have been written not by your Rood Writer pal elBenbo, but by the market.<\/p>\n
Hold on a second, what?<\/p>\n
That\u2019s all well and good, but what you want to know is *how* does one do such research?<\/p>\n
To anyone asking that question, I have good news:<\/p>\n
The October \u201cEmail Players\u201d issue gives an example of just that.<\/p>\n
In fact, I answer question above in a mere 175 words.<\/p>\n
And, the answer is exactly what I\u2019m doing.<\/p>\n
What I suggest other people writing copy do.<\/p>\n
And, what I hope everyone reading it does forever afterward.<\/p>\n
More fun:<\/p>\n
I also reveal a secret URL sent to me by \u201cEmail Players\u201d subscriber Leticia Mooney where you can do a ton of market research, for free, that will be like a secret weapon for anyone wanting fast market research served up on a golden platter, allowing your business to make out like a fake fortune teller on TV.<\/p>\n
The deadline to subscribe in time to get this issue is almost upon you.<\/p>\n
Here\u2019s the link:<\/p>\n