{"id":13888,"date":"2019-09-27T05:55:20","date_gmt":"2019-09-27T12:55:20","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13888"},"modified":"2019-09-27T05:55:20","modified_gmt":"2019-09-27T12:55:20","slug":"a-rare-peek-inside-my-businesss-numbers-sales-stats","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/a-rare-peek-inside-my-businesss-numbers-sales-stats\/","title":{"rendered":"A Rare Peek Inside My Business’s Numbers & Sales Stats"},"content":{"rendered":"

\u201cYou gotta pump those numbers up, those are rookie numbers.\u201d<\/strong><\/p>\n

\u2014 Mark Hanna<\/strong>
\n\u201cThe Wolf Of Wall Street\u201d<\/strong><\/p>\n<\/blockquote>\n

Many suns ago, my pal Rob Swanson observed a little-known truth about email opt-outs that shows how utterly insane it can be to:<\/p>\n

1. Worry about them<\/p>\n

2. Try to get them lower<\/p>\n

3. Not work hard at getting many MORE than you are getting now<\/p>\n

Here is how he \u2018splained it:<\/p>\n

\u201cI\u2019ve been running a promotion for the past 36 hours. And, right now I\u2019m hanging strong at about $92.80 per opt-out. It just reminds me that I would NOT have made all that money if I was afraid of opt-outs. Truth is\u2026there\u2019s really no \u201cscience\u201d to this and there\u2019s no \u201ctarget\u201d number you’re shooting for. It\u2019s not like an EPC calculation. Really all you need are opt-outs and revenue and bam, you\u2019ve got yourself a cool new stat. It\u2019s a pretty simple plan really. The point is simply to remind yourself that if you\u2019re not mailing (a lot), your not making nearly as much money as you should be. So, don\u2019t let the fear of opt-outs stifle your revenue. Hit send and fire away.\u201d<\/strong><\/p><\/blockquote>\n

True words have nary been spoken.<\/p>\n

And guess what?<\/p>\n

To prove just how true this is, page 13 of the upcoming October \u201cEmail Players\u201d issue gives a rare and very detailed peek at exactly how much of the green stuff my net opt-outs have been worth for the various affiliate offers, special sales, and launch campaigns I did over the course of an entire year.<\/p>\n

Each offer is listed from 6\/18 – 6\/19 (when I wrote the October issue)<\/p>\n

Each net opt out total is listed.<\/p>\n

And, yes, each sales figure is listed, along with the per-opt out value.<\/p>\n

And, for now, I\u2019ll just say this:<\/p>\n

Even though I\u2019ve known and agreed with what Rob was saying for well over a decade now, even I did not realize just how much opt-outs are worth, and now work even harder to get those opt-out numbers up.<\/p>\n

To get the full story you\u2019ll have to get the October issue.<\/p>\n

This baby goes to the printer soon.<\/p>\n

So if you want it, I suggest high-tailing it to the link below right away:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cYou gotta pump those numbers up, those are rookie numbers.\u201d \u2014 Mark Hanna \u201cThe Wolf Of Wall Street\u201d Many suns ago, my pal Rob Swanson observed a little-known truth about email opt-outs that shows how utterly insane it can be to: 1. Worry about them 2. Try to get them lower 3. Not work hard […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,9,11],"tags":[],"class_list":{"0":"post-13888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building","7":"category-email-marketing","8":"category-inner-game"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13888"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13888\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}