How to figure out who to sell to<\/p>\n
\u201cEmail Players\u201d subscriber Paul Campo recently took advantage of the perk subscribers get to ask me questions about those few things on this planet I\u2019m qualified to advise on.<\/p>\n
His question?<\/p>\n
How to write emails to a market that might encompass multiple markets.<\/p>\n
i.e. how do you choose who to \u201czoom in\u201d on and sell to?<\/p>\n
In other words:<\/p>\n
Let\u2019s say you sell to the weigh loss market. Do you focus on one specific segment of that market\u2026 or talk to all of them in each email, in the sales letter, etc.<\/p>\n
The short answer:<\/p>\n
The way I do it is to target a specific segment whenever possible<\/p>\n
The longer, more detailed answer:<\/p>\n
Is in the October \u201cEmail Players\u201d issue.<\/p>\n
And while Paul is in the real estate niche, the answer I gave him to his wise question can apply to virtually any market\/niche\/industry I\u2019ve ever seen. And when you do as Herr Doktor elBenbo prescribes, you should not only have a lot more success, but a lot more fun in business, too, and simplify what most people make way too complicated.<\/p>\n
At least, that has always been the case when I do it.<\/p>\n
Whatever the case, here\u2019s the link to subscribe before the looming deadline:<\/p>\n