One of the reasons I am keen on getting the October \u201cEmail Players\u201d issue out tomorrow and into subscribers\u2019 hands as fast as possible has nothing to do with any \u201chow to\u201d info.<\/p>\n
It\u2019s for the 3 full page ads inserted inside.<\/p>\n
But, these ain\u2019t just any old ads.<\/p>\n
They\u2019re formatted in an experimental way I believe will make them either do exceptionally well\u2026 or become exceptional duds.<\/p>\n
I won\u2019t know either way until it gets in everyone\u2019s hands.<\/p>\n
But, I will say this:<\/p>\n
It\u2019s a format the late, great Gene Schwartz endorsed.<\/p>\n
Few (if any) people have used it in my niche.<\/p>\n
And, even if someone did\/is, it ain\u2019t the way I\u2019m doing it.<\/p>\n
Plus, when I showed it to \u201cEmail Players\u201d subscriber Ken McCarthy recently, he seemed genuinely curious about how well it\u2019d do, too. And, since including these ads cost just $654, I don\u2019t really need many sales of the (over $300) book they sell to turn a profit.<\/p>\n
The point of all this?<\/p>\n
I\u2019m not sure there is one.<\/p>\n
Except, maybe as a heads up to the ad geeks in my Email Players of the Horde. And, also, for the rest of the ad geeks who aren\u2019t yet subscribed but want to see what I am up to.<\/p>\n
For them, tomorrow\u2019s the deadline to get this issue in time.<\/p>\n
After that, it\u2019ll be too late to get it, Pokey.<\/p>\n
Here\u2019s the link of doom:<\/p>\n