A real life story for the ages:<\/p>\n
Many years ago, when McDonalds was founded, its owner Ray Croc was \u2014 from what I understand, at least, after hearing the great Dan Kennedy teach about it \u2014 was utterly and completely against offering breakfast. In his way of thinking, they were a burger business, selling burgers, to people who eat burgers, when people eat burgers.<\/p>\n
And, he was successful doing that, no doubt.<\/p>\n
But then one day, McDonalds started offering breakfasts.<\/p>\n
And, it not only radically changed the entire franchise and the entire fast food industry\u2026 but breakfasts have turned out to be such a popular, profitable, and in-demand menu item, they now offer it all day.<\/p>\n
The lesson?<\/p>\n
There are many that come to mind.<\/p>\n
And, one of them I write about in exquisite detail in the upcoming 100th issue of the \u201cEmail Players\u201d newsletter, as applying this principle was \u2014 with no exaggeration \u2014 what propelled my jolly & happy gluteus assimus from the mid 6-figures per year in sales business right smack dab into the 7-figures per year in sales going on my 3rd year straight.<\/p>\n
This 100th issue is quite the doozy.<\/p>\n
And the deadline to get in on it is Halloween.<\/p>\n
Here\u2019s the link to subscribe while there\u2019s still some time to get it:<\/p>\n