{"id":13954,"date":"2019-10-27T04:45:50","date_gmt":"2019-10-27T11:45:50","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=13954"},"modified":"2019-10-27T04:45:50","modified_gmt":"2019-10-27T11:45:50","slug":"the-13-bio-riders-of-the-business-bookocalypse","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/","title":{"rendered":"The 13 Bio-Riders Of The Business Bookocalypse"},"content":{"rendered":"<p>I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies.<\/p>\n<p>And it was a smart question indeed.<\/p>\n<p>In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things.<\/p>\n<p>Including, in at least one case, people despise, but still learned from.<\/p>\n<p>Why?<\/p>\n<p>Because biographies of people who have accomplished great things, change the way you think. They change the way you view success. And, they change the way you attack problems. The things you learn in biographies like this ain\u2019t the same old, same old you are going to learn in yet another guru-promoted business book on Amazon or in a regurgitated IM launch with a fancy whiz-bang name attached to it designed to rile up the goo-roo fanboys and affiliates haunting the Flakebook.<\/p>\n<p>Enter the magical 100th issue of the mighty \u201cEmail Players\u201d newsletter.<\/p>\n<p>It contains an insert with my favorite biographies.<\/p>\n<p>Specifically the 13 I\u2019ve gotten the most from so far\u2026 along with the main idea\/lesson\/influence I got from reading them. Each of the books has dozens more takeaways, of course. But if you see one that especially appeals to you on that list, I suggest ripping into that one and giving it what-for\u2026<\/p>\n<p>Of course, you\u2019ll have to be subscribed to see this list.<\/p>\n<p>And, even more importantly, be subscribed before the Halloween deadline.<\/p>\n<p>Here\u2019s the link to subscribe while there\u2019s still some time:<\/p>\n<p>www.EmailPlayers.com<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,11],"tags":[],"class_list":["post-13954","post","type-post","status-publish","format-standard","category-business-building","category-inner-game"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-27T11:45:50+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-27T11:45:50+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#blogposting\",\"name\":\"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle\",\"headline\":\"The 13 Bio-Riders Of The Business Bookocalypse\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2019-10-27T04:45:50+00:00\",\"dateModified\":\"2019-10-27T04:45:50+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#webpage\"},\"articleSection\":\"Business Building, inner game\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/#listItem\",\"name\":\"Business Building\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/#listItem\",\"position\":2,\"name\":\"Business Building\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#listItem\",\"name\":\"The 13 Bio-Riders Of The Business Bookocalypse\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#listItem\",\"position\":3,\"name\":\"The 13 Bio-Riders Of The Business Bookocalypse\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/business-building\\\/#listItem\",\"name\":\"Business Building\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/\",\"name\":\"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle\",\"description\":\"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \\u201cEmail Players\\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/the-13-bio-riders-of-the-business-bookocalypse\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2019-10-27T04:45:50+00:00\",\"dateModified\":\"2019-10-27T04:45:50+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle","description":"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,","canonical_url":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#blogposting","name":"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle","headline":"The 13 Bio-Riders Of The Business Bookocalypse","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2019-10-27T04:45:50+00:00","dateModified":"2019-10-27T04:45:50+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#webpage"},"articleSection":"Business Building, inner game"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/business-building\/#listItem","name":"Business Building"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/business-building\/#listItem","position":2,"name":"Business Building","item":"https:\/\/bensettle.com\/blog\/category\/business-building\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#listItem","name":"The 13 Bio-Riders Of The Business Bookocalypse"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#listItem","position":3,"name":"The 13 Bio-Riders Of The Business Bookocalypse","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/business-building\/#listItem","name":"Business Building"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#webpage","url":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/","name":"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle","description":"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2019-10-27T04:45:50+00:00","dateModified":"2019-10-27T04:45:50+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle","og:description":"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,","og:url":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/","article:published_time":"2019-10-27T11:45:50+00:00","article:modified_time":"2019-10-27T11:45:50+00:00","twitter:card":"summary_large_image","twitter:title":"The 13 Bio-Riders Of The Business Bookocalypse - Ben Settle","twitter:description":"I was recently asked by wise-beyond-his-years-just-for-asking 25-year old \u201cEmail Players\u201d subscriber John Brandt about my favorite biographies. And it was a smart question indeed. In fact, over the last few years, I\u2019ve heavily switched from only studying books about business, copywriting, selling, persuasion, etc to reading biographies about people who have accomplished great things. Including,"},"aioseo_meta_data":{"post_id":"13954","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 16:33:29","updated":"2025-06-25 02:28:09","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/business-building\/\" title=\"Business Building\">Business Building<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tThe 13 Bio-Riders Of The Business Bookocalypse\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Business Building","link":"https:\/\/bensettle.com\/blog\/category\/business-building\/"},{"label":"The 13 Bio-Riders Of The Business Bookocalypse","link":"https:\/\/bensettle.com\/blog\/the-13-bio-riders-of-the-business-bookocalypse\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=13954"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/13954\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=13954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=13954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=13954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}