{"id":14,"date":"2006-09-06T21:59:35","date_gmt":"2006-09-07T02:59:35","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=15"},"modified":"2006-09-06T21:59:35","modified_gmt":"2006-09-07T02:59:35","slug":"stop-your-marketing-from-fizzing-away","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/stop-your-marketing-from-fizzing-away\/","title":{"rendered":"Stop Your Marketing From “Fizzing” Away"},"content":{"rendered":"

A few days ago I saw something really interesting while analyzing one of my clients’ sales figures.<\/p>\n

When I looked at the names of the buyers and compared them to when they bought in the auto-responder<\/a><\/strong> sequence, I noticed people were buying anywhere from the first or second follow-up message… to the 11th, 12th and even 25th follow-up messages.<\/p>\n

Some of them didn’t buy until they were even deeper <\/strong>in the sequence than that.<\/p>\n

And it occurred to me just how much money we would have lost if we did what the vast majority of marketers do… and stopped at 5 or 7 or 10 follow ups.<\/p>\n

What’s my point?<\/p>\n

Simply this:<\/p>\n

If you’re not relentlessly following up with your<\/u> leads 10, 15, 25, even 50 times or more <\/strong>— then you’re leaving money on the table.<\/p>\n

Probably a lot<\/u> of money.<\/p>\n

In fact, if you don’t have at least 50 “evergreen” messages dripping on your leads regularly, you could be flushing hundreds — even thousands — of dollars down the toilet…and not even know <\/strong>it.<\/p>\n

Does 50 follow-up messages sounds like a lot?<\/p>\n

Maybe it is.<\/p>\n

But think about it:<\/p>\n

If you have only 50 messages in your sequence, with one going out each week, then that means you have almost a full year’s<\/u> worth of follow-ups in the “hopper.”<\/p>\n

Now I know what you’re thinking — easier said than done, right?<\/p>\n

Who has the time, energy and discipline to write that many messages?<\/p>\n

Hey, it’s not nearly as hard as you may think.<\/p>\n

Just make<\/u> it easy on yourself.<\/p>\n

If you write just one per day, five days a week, you’re done in two months.<\/p>\n

If you write two per day, five days per week, you’re done in a little over one month.<\/p>\n

If you’re really on fire and write two per day, seven days per week, you’re done in just a few weeks.<\/em><\/p>\n

See? No problem.<\/p>\n

If you have trouble getting started, use the Ann Coulter writing secret<\/a><\/strong> and pretend you’re writing an email to a friend — informal, personal, easy-to-read.<\/p>\n

Look at your product from every different “angle” you can, and talk about it.<\/p>\n

Make things dramatic, fun and interesting.<\/p>\n

<\/em>Keep their enthusiasm for what you’re selling high and that fire stoked.<\/u> Every week provide yet another “excuse” to look at what you have.<\/p>\n

Give a few mini-lessons, tell a few stories about how you or a customer used your product, do some Q&A’s. Say things that make people say, “That’s incredible… I didn’t know that<\/u>!”<\/strong><\/p>\n

The secret is to make them inherently valuable with a “soft sell” at the end.<\/p>\n

You can do a few blatant sales pitches now and then. But don’t overdo it. And if you do send a blatant pitch, still say something interesting and useful — yet achingly incomplete (so they have to buy your product to get the full secret).<\/p>\n

If you get stuck for ideas go through your product and look for interesting facts. Or use the stuff you had to cut out of your ad you really wanted to keep in, but couldn’t. You can also get ideas reading magazines, books, and Internet forums (they’re gold mines of ideas).<\/p>\n

Soon you’ll start cranking ’em out left and right without batting an eye.<\/p>\n

The key is to just start doing <\/strong>it.<\/p>\n

One today, one tomorrow, one the next day.<\/p>\n

Before you know it you’ll have 50, 60, 70 or more follow-ups. Instead of just fizzing away like everyone else… your marketing keeps working hard week after week after week to make the sale on your behalf.<\/p>\n

Go ahead. Try it yourself.<\/p>\n

What have you got to lose?<\/p>\n","protected":false},"excerpt":{"rendered":"

A few days ago I saw something really interesting while analyzing one of my clients’ sales figures. When I looked at the names of the buyers and compared them to when they bought in the auto-responder sequence, I noticed people were buying anywhere from the first or second follow-up message… to the 11th, 12th and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t