We’re finally at the end:<\/p>\n
The 7th “Tightwad Marketing” secret.<\/p>\n
In a lot of ways, this is probably the eaziest and most practical of them all.<\/p>\n
Anyone with a customer list (and a pulse<\/em>) can make it work.<\/p>\n And once you get the hang of it, you can create “instant cash flow” whenever you want — without raising your prices, finding new customers or even getting a loan.<\/p>\n Anyway, what am I talking about?<\/p>\n This lets you give yourself a pay raise almost at will.<\/p>\n I have seen as much as 30% of old customers (i.e. people who have bought from you once, but who you have not heard from since) be “reactivated” with just one or two well crafted reactivation sales letters.<\/p>\n And the best part is, it’s simple.<\/p>\n REALLY simple.<\/strong><\/p>\n You basically just contact your dormant (or as I call ’em, “hibernating”) customers who have bought from you in the past (but who you haven’t heard from since), with a generous<\/em> “can’t refuse” offer. <\/p>\n One so generous you might only break even on it.<\/p>\n I mean, why not?<\/p>\n You don’t have to spend any extra money to get these customers.<\/p>\n They have already expressed interest in you and your stuff before.<\/p>\n And in a lot of cases, all they need is a good “excuse” to buy from you again.<\/p>\n After that (if you nurture them right) they will many times KEEP<\/strong> buying from you for years<\/em> in the future.<\/p>\n It’s just a great way to jump start your cash flow.<\/p>\n And that’s about it.<\/p>\n This past week you’ve seen 7 cool “tightwad” marketing secrets.<\/p>\n Each is a snap to implement.<\/p>\n And each is designed to put moolah in your pocket quickly, easily and cheaply (usually free).<\/p>\n I hope ya profit handsomely from them.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> If you want even MORE tightwad marketing secrets, check out the interview<\/a><\/strong> at:<\/p>\n P.P.S.<\/strong> Next time… something completely different.<\/p>\n","protected":false},"excerpt":{"rendered":" We’re finally at the end: The 7th “Tightwad Marketing” secret. In a lot of ways, this is probably the eaziest and most practical of them all. Anyone with a customer list (and a pulse) can make it work. And once you get the hang of it, you can create “instant cash flow” whenever you want […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1405"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1405\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}